John Mueller, guru of all things Google, had a lot to say during May. Firstly, during his latest Ask Googlebot YouTube video, Mr. Mueller advised site owners that turning off – or deleting – a sitemap won’t prevent Google from crawling URLs at a later date. John went on to say that if a site […]
If you’ve been keeping up with the news around Apple’s decision to block Third Party Cookies, then you’ll know that all Apple devices & Safari browsers will now be able prevent third-party advertisers from targeting you based on your browser history and online habits. As part of this push towards greater user privacy, all Apps […]
2020 is almost over, and what a year it has been! Aside from the obvious, there have been a whole load of interesting (and perhaps concerning!) developments in the world of digital marketing. We’ve covered many of the most important updates in our monthly digital marketing roundups, but with 2020 nearly behind us it seems […]
Roughly a year after it was first announced, Google’s new page experience tool received a confirmed launch date some time in May 2021. The new tool brings with it the ability to highlight search results that have a great page experience even going so far as to provide a “visual indicator that highlights pages in […]
Apple has always been at the forefront of the Privacy Revolution, and the company has often held a user’s online privacy up as being one of its most important ideals. But has Apple gone too far with it’s latest attempts to protect user privacy online? Back in 2017, Apple first announced its Intelligent Tracking Prevention […]
Google has unveiled a completely new version of Google Analytics, which it first introduced with a beta version last year. The tech giant has left no feature or methodology untouched, giving marketers even great insights into user behaviours on their site. “…With major shifts in consumer behavior and privacy-driven changes to longtime industry standards, current […]
Today is our first day back in the Mackerel Media office following the Christmas break. So what better time than now to look back at some of the biggest changes Google brought us in the past 12 months – and what they could mean for 2019? No More Google AdWords Ever since its launch in […]
On the 26th September 2002, Google released the first of its major search updates – Google Dance. The changes made to Google’s algorithm gave greater significance to anchor text quality allowing Google to increase the relevance of the sites it displayed when a user typed in a particular search query. Since then, Moz has documented […]
In the lead up to GDPR, one of the things that came up most when chatting to our clients was whether or not the Google Display Network – and display marketing in general – was suddenly going to be unusable in their digital marketing strategies. Amongst the hundreds of articles, blogs and tweets discussing the […]
Last week, the digital marketing world descended on Mackerel Media’s hometown of Edinburgh for Turing Fest 2018, and we were there to bring you the latest developments in digital marketing! Across six digital marketing experts – one clear theme emerged time and time again: Google’s growing fondness of AI lead search results, specifically the use […]
