Entries by Jonathan Mowat

The October 2020 Search & Digital Marketing News Round Up

oogle has unveiled a completely new version of Google Analytics, which it first introduced with a beta version last year. The tech giant has left no feature or methodology untouched, giving marketers even great insights into user behaviours on their site. “…With major shifts in consumer behavior and privacy-driven changes to longtime industry standards, current […]

How Did Google Ads Change in 2018?

Today is our first day back in the Mackerel Media office following the Christmas break. So what better time than now to look back at some of the biggest changes Google brought us in the past 12 months – and what they could mean for 2019? No More Google AdWords Ever since its launch in […]

AI & Voice Searches: The Future of Digital Marketing?

Last week, the digital marketing world descended on Mackerel Media’s hometown of Edinburgh for Turing Fest 2018, and we were there to bring you the latest developments in digital marketing! Across six digital marketing experts – one clear theme emerged time and time again: Google’s growing fondness of AI lead search results, specifically the use […]