Mackerel Media – A look back on 2023

And just like that, we’ve reached the end of 2023! It’s been another whirlwind year of new projects, client wins and team growth – and we wouldn’t have it any other way.

While we’ve been winding down our projects for the year, we’ve also been taking a moment to reflect on our biggest highlights of 2023 – and we’re proud to say there’s been a few…

Welcoming New Clients

After expanding our international client base in 2022, we were thrilled to welcome several new UK clients to our roster in 2023. This included none other than the UK’s largest garden centre retailer, Dobbies, and the newest (and coolest) business bank on the block, Allica Bank.

From large-scale technical SEO overhauls to big budget multi-channel media campaigns, we’ve had a great time getting stuck into these new projects, leveraging our B2B and B2C experience to achieve exceptional results, while welcoming two lovely new in-house teams to our network.

Bigger and Better Media Campaigns

With new clients on the books, and even bigger ambitions (and budgets!) from our existing clients, 2023 allowed us to take our paid media campaigns to the next level. Touching every stage of the marketing funnel, from TV, Radio, OOH (Out-Of-Home) and Print to the full suite of digital channels, we had the opportunity to flex our media-buying muscles, while working closely with our performance teams to produce truly integrated campaigns, every time.

Supercharging SEO

2023 was a big year for Mackerel Media’s technical SEO capabilities, initiated by the appointment of Technical SEO Manager, Alex, in January. With experience managing 500,000+ page websites for some of the UK’s largest news brands, Alex boosted our internal SEO skills, managing a selection of complex website migrations and technical redirect projects for our clients.

Prompted by this growth, we were able to expand our SEO team even further, welcoming Elliott to the agency in September. Not only a total SEO-whizz, but an actual real-life magician (!!) Elliott has made a huge impact on our SEO-driven projects, while providing first-class entertainment at our festive night out…

Seasonal Socials

Speaking of nights out, we made a point of keeping our team get-togethers regular this year, resulting in four ‘seasonal’ soirees across the year. From bank holiday drinks to Fringe fun, Halloween-themed pub quizzes and, of course, a Christmas hurrah, we worked our way around some of Edinburgh’s best restaurants, bars and venues, while enjoying some well-deserved downtime away from our desks.

Recognising the Wins

As well as taking time to celebrate our brilliant team, 2023 has been a year for shining a bigger spotlight on our client work – and showcasing the excellent results we’ve delivered on behalf of our clients.

Dipping our toe back into the world of agency awards, we were thrilled to be shortlisted for ‘Best Small Integrated Search Agency’ at the 2023 UK Search Awards. Not only did we have the pleasure of seeing our work recognised by some of the UK’s leading industry experts, but we also walked away with a renewed sense of motivation to give our clients, projects and wins the recognition they deserve – watch this space for 2024!