Mackerel Media – A look back on 2022…

2022 has been a hugely exciting year for Mackerel Media. From growing our team to bringing back in-person events and expanding our client base across the pond, we’ve seen a whole lot of achievements in a short 12 months. 

As we officially close up shop for the festive period, we’re reflecting on our biggest highlights of the year. Enjoy! 

Client wins 

Sponsorship of the Ryan Turbidy show 

Kicking things off with client wins – our year got off to a strong start. In January, we were delighted to secure the prime sponsorship spot on the Ryan Turbidy radio show on RTÉ on behalf of our client Elavon Europe. With a huge and loyal listener base spanning the whole of Ireland, this campaign helped extend Elavon’s awareness and reach in the country – elevated by a radio spot campaign. 

Known for our work in search and digital marketing, this was a great opportunity to show off our skills in media planning and buying too, while supporting one of our longest-standing clients to elevate their presence in their home country. 

Expanding our U.S. client base 

As well as pushing the bar for our existing clients, we were very excited to welcome some new ones to our roster too. In March, we were thrilled to partner with Aspire, a major SaaS player in the influencer marketing space.  

Based in San Francisco, this partnership not only allowed us to continue expanding our experience in the U.S. market, but enabled us to get really strategic with our approach – after all, competing in the ‘influencer marketing’ space in 2022 is no mean feat!

With a heavily content-led approach, supported by robust technical SEO and strong product marketing-led thinking, we have thoroughly enjoyed sinking our teeth into this project this year. Writing on everything from TikTok trends to brand ambassador campaigns and everything in between, we’re excited to continue researching and producing the best content out there to set Aspire above the rest. 

Disrupting the baby furniture market 

We pride ourselves on generating brilliant results for our clients, but one of our biggest client success stories of the year has to be Tutti Bambini. With an aim of disrupting the baby furniture market and competing with an immensely busy market, this ongoing campaign spanned a whole range of our agency services, from paid search and social to organic SEO and content optimisation. 

Off the back of a new website launched in March last year, Tutti Bambini has gone from strength to strength in 2022. With amazing ROI on paid promotions alongside exceptional improvements in organic SEO, Tutti Bambini continues to exceed revenue targets every month, including record level Black Friday sales. Watch this space! 

Growing our team 

Of course, as our clients and projects grew in size, so did our team! Over the course of the year, it’s been a pleasure to welcome Adam Lyall to our team as our Digital Marketing Executive, Andrew Temple as Digital Marketing Consultant and Alice Roberts as Digital Content Strategist. 

Bringing new skills and fresh ideas, our newest recruits have enabled us to expand our agency experience, particularly across paid social, content and PPC. We hope to continue this team growth over 2023 to support an exciting selection of (top secret) new clients and projects we have lined up for the New Year. 

Getting back to normal

Alongside client wins and new faces, by far the biggest highlight of the year was getting back an (almost unfamiliar!) sense of normality. With mask wearing and distancing behind us, it’s been a joy to watch our industry bounce back to its full potential. 

We’re seeing the return of fully integrated digital campaigns spanning radio, display ads and OOH. We’re helping clients raise their profiles at significant in-person industry events. We even got to weave in a few meetings abroad – not only great for reconnecting with our clients in-person, but gaining inspiration for future campaigns too…

However, the biggest benefit of this return to normal has been getting the team back together. As well as a gradual return to the office, we were also able to run several team get-togethers, including an evening of drinks, bowling and mini-golf in October and a delightful festive gathering just last week. 

Altogether, 2022 has been a hugely positive year for the Mackerel Media team. We want to extend a huge thank you to each one of our clients for giving us such exciting projects to work on every day – it’s truly a pleasure to help you grow your brands and businesses. 

Our office will be closed from Friday 23rd December until Wednesday 4th January, but until then we wish all of our clients and partners the very best for the festive season and look forward to kicking off lots of exciting projects in the New Year.