Success Stories

At Mackerel Media we are proud of the work we do for our clients and proud of the relationships we have with them. We place huge emphasis on providing highly effective and qualified advice to our clients; advice based on a winning combination of superb experience, deep knowledge and rigourous analysis. Our clients trust us to lead their online marketing activities – that’s a responsibility we take very seriously indeed.

If you’re thinking about asking us to manage your online marketing activity you’ll rightly want to know about some of the success we’ve delivered for our clients. Here are just a few case studies showing the success we’ve achieved for our clients.

Scottish Friendly SEO – An all-encompassing SEO campaign for this leading Scottish mutual society.

Letts Diaries Logo

Letts Diaries SEO & PPC – a comprehensive SEO and PPC campaign for world-famous diary manufacturer Letts.

International AdWords Campaign – delivering a hugely successful international Google AdWords campaign.

Ecommerce SEO – delivering an SEO campaign that drove a 300% (and rising) increase in traffic.


We work and have worked with a broad and varied range of clients of a variety of shapes and sizes, all of whom share our commitment and enthusiasm for digital. Here’s a small selection of them spanning SEO, PPC, Consultancy & Training:

Mackerel Media SEO Clients

Our Results

Most of our clients prefer us to be at least discrete when it comes to numbers, so here’s a little taster of the kind of success we’ve delivered:

  • A client whose site traffic has increased approximately 10-fold since our involvement and who now holds high ranking positions alongside and above far larger competitors for a range of search terms.
  • An international client for whom we have delivered a trebling of search engine traffic.
  • A multitude of Page 1 positions for high-return key-phrases, ranging from single word queries to highly targeted and blended local queries, for numerous clients.
  • Turnarounds, management and revamps of Pay Per Click Campaigns, resulting in increased Quality Scores, higher Click-Through-Rates, reductions in Cost Per Click and overall increased Return On Investment.

If these results sound interesting, please give us a call on 0131 510 7150 or drop us a line – we’ll be more than happy to discuss how we could help you.

Confidential Work

Some of our most interesting work is done on a completely confidential basis and we don’t utter a word about it to anyone. We work with clients to troubleshoot problem sites or problem campaigns,  carry out supplier assessments and provide strategic digital advice. We’re very discrete when we need to be and can work either as a part of a client’s team or completely invisibly, whichever route the engagement demands. Our technical knowledge, combined with our tact and diplomacy, means we can get to the core of an issue quickly and immediately begin working towards a solution that delivers what our clients need, even with the prickliest of problems.

Previous Clients & Sectors

The Mackerel Media team has a huge range of experience across clients in virtually every sector including: Financial Services, Legal Services, Drinks & Spirits, Software, Business-to-Business, National Health, Local Government, Travel, Retail, Housebuilding, Property Development, Estate Agency and Fast Moving Consumer Goods (FMCG).

This experience has covered projects in SEO, PPC, Email Marketing, Display Advertising, Digital Strategy, Web Site Development, Content Management Systems (CMS), Ecommerce Development, Intranet & Extranet Development and Hosting.