Social Media Marketing takes the stage in this month’s roundup. While TikTok continues to soar in popularity, Meta riles creators with a new subscription model. Explore the full updates below, as well as our take on Bing’s adoption of AI-assisted search. Meta introduces subscription service, Meta Verified This month, Meta introduced a paid subscription service, […]
Q1 is a popular time for website migrations. Refreshed from the festive break and fuelled by the rewarding ‘clean slate’ mentally of a New Year, we see many organisations turn their attention towards ‘bigger picture’ projects during this time – with new websites being a popular choice. At Mackerel Media, this has certainly been the […]
Hello friends – and a very warm welcome to our first monthly SEO roundup of 2023. Only 4 weeks into the new year, we’ve been spoiled for choice on news, updates and product launches that are seriously changing the industry as we know it. From the future of AI to Google updates and growing competition […]
2022 has been a hugely exciting year for Mackerel Media. From growing our team to bringing back in-person events and expanding our client base across the pond, we’ve seen a whole lot of achievements in a short 12 months. As we officially close up shop for the festive period, we’re reflecting on our biggest highlights […]
With Christmas trees popping up in Zoom backgrounds, and festive party planning well underway, it’s safe to say all eyes are firmly on the Christmas break. As the three-week countdown begins, we welcome you to our penultimate search and digital marketing roundup of 2022. It’s been far from a quiet year in the digital marketing […]
Colder nights, crunchy leaves, and copious amounts of pumpkin-picking posts can only mean one thing: spooky season is well and truly upon us. Sidestepping any office decorations or pumpkin carving parties of our own, our team at Mackerel Media decided to mark the occasion with a round of scary stories: SEO edition. From content catches […]
This week, Google hosted its third annual Search On event live from its HQ in San Francisco. Taglined ‘Search Outside The Box’, the event covered all of the latest updates across Google Search, Google Shopping and Google Maps which are elevating Google’s search capabilities over the coming year. Filled with new launches, upgrades and ideas, […]
As the summer holidays come to an end and the constant stream of OOOs begins to ease, we’re reflecting on the biggest search and digital marketing trends of August 2022. Google launches helpful content update As Google continues to improve the quality and relevance of its search results, the search engine has rolled out its […]
This July brought strikes, heatwaves and several high profile resignations… but what it also brought was a whole host of new digital marketing updates for webmasters and marketers to sink their teeth into. From partnerships to product launches, explore our digital marketing highlights of July 2022. YouTube partners with Shopify to bring new shopping features […]
The end of another month means another host of digital marketing updates and features to recap. This month’s round-up touches on everything from new reporting tools and insights to social media updates – there’s even a mention of the Metaverse in there. Happy reading! Google Search Console improves search visibility with updates to item classification […]
