Entries by Alice Roberts

Mackerel Media – A look back on 2023

And just like that, we’ve reached the end of 2023! It’s been another whirlwind year of new projects, client wins and team growth – and we wouldn’t have it any other way. While we’ve been winding down our projects for the year, we’ve also been taking a moment to reflect on our biggest highlights of […]

Mackerel Media’s Search and Digital Marketing Roundup – February 2023

Social Media Marketing takes the stage in this month’s roundup. While TikTok continues to soar in popularity, Meta riles creators with a new subscription model.  Explore the full updates below, as well as our take on Bing’s adoption of AI-assisted search.  Meta introduces subscription service, Meta Verified  This month, Meta introduced a paid subscription service, […]

Mackerel Media’s Monthly SEO Roundup – January 2023

Hello friends – and a very warm welcome to our first monthly SEO roundup of 2023.  Only 4 weeks into the new year, we’ve been spoiled for choice on news, updates and product launches that are seriously changing the industry as we know it.  From the future of AI to Google updates and growing competition […]

Mackerel Media – A look back on 2022…

2022 has been a hugely exciting year for Mackerel Media. From growing our team to bringing back in-person events and expanding our client base across the pond, we’ve seen a whole lot of achievements in a short 12 months.  As we officially close up shop for the festive period, we’re reflecting on our biggest highlights […]

5 SEO Nightmares To Avoid This Halloween

Colder nights, crunchy leaves, and copious amounts of pumpkin-picking posts can only mean one thing: spooky season is well and truly upon us.  Sidestepping any office decorations or pumpkin carving parties of our own, our team at Mackerel Media decided to mark the occasion with a round of scary stories: SEO edition.   From content catches […]

Mackerel Media July 2022 Search & Digital Marketing News Roundup

This July brought strikes, heatwaves and several high profile resignations… but what it also brought was a whole host of new digital marketing updates for webmasters and marketers to sink their teeth into. From partnerships to product launches, explore our digital marketing highlights of July 2022.  YouTube partners with Shopify to bring new shopping features […]