Following on from a seminar conducted a few months ago, I’m delivering a day-long training course on SEO at Netresources in Edinburgh.
The course is designed for attendees who are new to SEO and will give them a grounding in a variety of principles and techniques that can be used to improve and optimise a web [...]

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We’ve been a little lax here in keeping the blog up-to-date with our new clients wins and completed projects, so in the spirit of more frequent announcements, we’re extremely pleased to announce Welcome to Scotland as a new search engine optimisation client.
Owned and operated by Landmark Press – the group also responsible for the Landmark [...]

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It is a truism of almost every industry that change happens at a rapid pace and in the last few months the search industry has witnessed enormous changes that will have a huge impact on how we go about marketing online. Mergers, acquisitions and overhauls have been the order of the hour, with the usual [...]

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Regular readers of the Mackerel Blog will recall our announcement late last year about the launch of the new web site for Southlands Farm, home of three beautiful Northumberland Cottages. Well, the client is a firm believer in a web site being a fluid, developing resource and as such we’ve just completed a re-design and [...]

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Perhaps it’s just coincidence, but we’ve been noticing a rather alarming trend of late, namely robots.txt files being used to block all search engine robots from accessing what should otherwise be a fully accessible web site. In each case, the discovery has come about after a client asking us why their web site has suddenly [...]

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Here at Mackerel Towers, we’re big fans of a number of review-based web sites. We use them to aid our own choices and to aid our clients in making the most of the opportunities out there for locally-based promotion and in upping their search engine optimisation efforts.
One of the key considerations we espouse is maintaining [...]

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