EU Courts Rule on Trademark Use in AdWords

March 25th, 2010 · No Comments · Search Engine Advertising

The Paid Search world was alight with debate last week in anticipation of the European Court’s impending ruling on Google’s allowing bidding on trademark keywords, a matter brought to a head by a dispute with LVMH, Viaticum and Eurochallenges, all of whom took action against the search engine. The crux of the case was that [...]

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Tags:advertising·AdWords·google

All Change at the Next Stop: Yahoo, Bing, Google & Facebook

August 13th, 2009 · No Comments · Business

It is a truism of almost every industry that change happens at a rapid pace and in the last few months the search industry has witnessed enormous changes that will have a huge impact on how we go about marketing online. Mergers, acquisitions and overhauls have been the order of the hour, with the usual [...]

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Tags:advertising·facebook·google·links·microsoft·Search Engine Optimisation·yahoo

Spotify – the iTunes Killer and new advertising platform in one?

December 23rd, 2008 · 4 Comments · Apple, Digital Marketing, Internet Strategy

In the past I’ve been a bit of a die-hard when it comes to digital music. Although I’m a huge fan of iTunes and I’m on my second iPod, thus far I’ve been a little resistant to purchasing digital-only music. I have purchased a couple of iTunes plus albums, but apart from that everything in [...]

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Tags:advertising·itunes·links·mac·marketing·music·search·spotify