de Prey Consulting Chooses Mackerel Media

December 3rd, 2010 · View Comments · Clients, Search Engine Advertising

We’re pleased to announce a brand new Pay Per Click advertising and Search Engine Optimisation client in the shape of de Prey Consulting, a new company that offers UK immigration consultancy to people around the world looking to work, live or study here in Britain. The initial scope of the project was to research, plan, [...]

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Tags:advertising·AdWords·engagement·google

EU Courts Rule on Trademark Use in AdWords

March 25th, 2010 · View Comments · Search Engine Advertising

The Paid Search world was alight with debate last week in anticipation of the European Court’s impending ruling on Google’s allowing bidding on trademark keywords, a matter brought to a head by a dispute with LVMH, Viaticum and Eurochallenges, all of whom took action against the search engine. The crux of the case was that [...]

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Tags:advertising·AdWords·google

All Change at the Next Stop: Yahoo, Bing, Google & Facebook

August 13th, 2009 · View Comments · Business

It is a truism of almost every industry that change happens at a rapid pace and in the last few months the search industry has witnessed enormous changes that will have a huge impact on how we go about marketing online. Mergers, acquisitions and overhauls have been the order of the hour, with the usual [...]

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Tags:advertising·facebook·google·links·microsoft·Search Engine Optimisation·yahoo

Spotify – the iTunes Killer and new advertising platform in one?

December 23rd, 2008 · View Comments · Apple, Digital Marketing, Internet Strategy

In the past I’ve been a bit of a die-hard when it comes to digital music. Although I’m a huge fan of iTunes and I’m on my second iPod, thus far I’ve been a little resistant to purchasing digital-only music. I have purchased a couple of iTunes plus albums, but apart from that everything in [...]

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Tags:advertising·itunes·links·mac·marketing·music·search·spotify