Ian from the UK reads from Tae a Haggis

Toasting Glengoyne Fans Around the World

Every once in a while, an idea, an audience and a client willing to take a risk conspire to create an opportunity to do something special for a brand. We were delighted to get the go-ahead from Ian Macleod Distillers on such a project for Glengoyne Single Malt Whisky.

The idea was simple: showcase the global Glengoyne Customer Family by asking them to celebrate Burns Night through a reading of ‘Tae a Haggis’, to be released in time for the 25th January. Their contributions would be edited together to create a single reading of the poem that circled the globe.

To kick things off, emails were sent to the Glengoyne Family database in late December 2015, asking them to contribute in the most passionate way they could imagine. We were amazed by the results! Family members from around the world donned their kilts, set themselves up and read their favourite verses of the poem with amazing enthusiasm. Submissions came from a snowy forest in Saskatchewan, from a sunny tennis club in Melbourne, from Sweden, from New York, from a warm New Zealand, from Taiwan, from the frozen Norwegian Countryside, from Germany, from Switzerland and of course from Scotland itself. Some of the Distillery team were kind enough to contribute as well. Editor extraordinaire Marc Grundy pulled everything together against a very tight deadline and delivered an amazing final film.

We were delighted with the end result, as was the client. Just shy of 40,000 people were reached by the campaign on Facebook, the video was viewed over 22,000 times and – most importantly – we celebrated Robert Burns’ birthday in a way only the Glengoyne Family could. Enjoy!

Upgrading Your Pinterest Page to a Business Page

Following slightly hot on the heels of Facebook, LinkedIn, Twitter and Google+, pin-boarding phenomenon Pinterest has just recently launched its very own business accounts. There isn’t a massive amount of benefit at the moment, but no doubt that will change in due course.

Upgrading your account is pretty simple assuming you have FTP details available (or your developers do) for your web site:

  1. Verify your Web Site – click on ‘Edit Profile’ right in the middle of your main Pinterest Profile, then scroll down to the web address field, where you will see an option to verify your site.
  2. Download the HTML Document & Upload it to your server – very straightforward and easy to do – remember the file needs to sit at the root level so Pinterest can access it.
  3. Click the ‘verify’ link – before you know it, your site will be verified.

When you navigate back to your Pinterest page, you’ll see a little red tick next to your web address – that confirms the verification worked.

Where Is This Going?

As I’ve said, the Business accounts aren’t that different to normal accounts, but Pinterest is starting to push a few case studies showcasing the success some others have had. An Etsy seller, for example, claims that her sales have increased since she started using Pinterest, and an interior designer says it’s a very cost-effective way to promote her work. There’s even a case study for PetPlan, showing that Pinterest does have broad appeal, which should grow even broader.

 

Twitter Flies Ahead of myspace in the UK

I’m a keen reader of the excellent research that Hitwise produce and was very interested to ready today that Twitter has overtaken myspace in the UK to become the (drumroll please) 27th most popular web site in the country, one ahead of News Corporation’s myspace. That means in the last week (23rd to the 29th of August) a staggering 1 in 400 internet visits in the UK were to the microblogging service.

Within the Social Media space, this places Twitter at a very respectable fourth, behind Facebook, YouTube and Bebo. Digging a little deeper into the stats, we see that Twitter experienced usage growth of over 1,600% in the last year against myspace’s comparatively low 5%.

Interestingly, it seems that as so many users access Twitter via their mobile phones and other applications, the real usage level may be higher, but the stats are skewed towards the number of people visiting the site’s home page.

There is a countervailing view on Twitter, with other recent reports “revealing” that around 40% of tweets are ‘pointless babble‘ and a number of other respected outlets claiming that the Twitter fad won’t last. It’s fair to say that 1,600% growth can’t continue for ever, but there is room for a huge amount of expansion in the months and years to come.