Here at Mackerel Towers, we’re big fans of a number of review-based web sites. We use them to aid our own choices and to aid our clients in making the most of the opportunities out there for locally-based promotion and in upping their search engine optimisation efforts. One of the key considerations we espouse is [...]

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In the past I’ve been a bit of a die-hard when it comes to digital music. Although I’m a huge fan of iTunes and I’m on my second iPod, thus far I’ve been a little resistant to purchasing digital-only music. I have purchased a couple of iTunes plus albums, but apart from that everything in [...]

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Link building as part of an SEO campaign is, fortunately, far from the dangerous quest that Monty Python undertook. There are no Knights Who Say Ni, nor is there a lethal rabbit lying in wait. However, it is a long and hard slog that demands patience and careful attention. The rewards for a successful link-building [...]

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In these uncertain economic times, it pays to make sure you have plans in place to make sure your business continues running in the event of a supplier going out of business. In the case of a web site, it can be a difficult area. If your developer goes out of business you may well [...]

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I was particularly keen to use WordPress to power this site as I’ve long been a fan of its power, simplicity and open approach. There is a huge community of users and contributors behind it and it’s rapidly gaining a more mainstream following through wordpress.com. So I (along with many others) was pleased to read [...]

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Moving a web site to a new domain name is often carried out as part of the development of a new site, the re-branding of a company or a change in internet strategy. On the surface, it’s a relatively easy thing to do, however there are deeper implications that may impact significantly on the visibility [...]

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