The last few months have been particularly busy for us here at Mackerel Media and one of the exciting projects that has been keeping us occupied is a search engine marketing campaign for Edinburgh Edge, a new partnership venture between Dalmahoy, Maximillion Events and the Edinburgh International Climbing Arena (EICA). It’s particularly fitting that we [...]

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Here at Mackerel Towers we’ve been rather remiss in keeping the blog up-to-date, a problem that anyone in the industry will be familiar with. The truth is clients have been keeping us fully occupied, clients like James Morrow Home Entertainment Systems, with whom we’ve been working for the past few months on an organic search [...]

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Being a digital marketing company, the vast majority of the work we do involves helping our clients market themselves more effectively on the web, managing search engine optimisation campaigns and pay-per-click accounts. However, we’re extremely pleased to announce that were recently appointed by the Scottish Tartans Authority to help plan and develop a business model [...]

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Following on from the SEO campaign we’ve been running for Glengoyne over the last year, we’re thrilled to announce the launch of their completely overhauled and revamped Online Whisky Shop. Designed and developed by the chaps at The Weather, the new shop builds on the tremendous success and popularity of the previous incarnation, focusing in [...]

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We’ve been a little lax here in keeping the blog up-to-date with our new clients wins and completed projects, so in the spirit of more frequent announcements, we’re extremely pleased to announce Welcome to Scotland as a new search engine optimisation client. Owned and operated by Landmark Press – the group also responsible for the [...]

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We’re very pleased indeed to announce that FreeAgent, an online accounting application company, has come on board as our latest PPC client. As the title of the post suggests, we are also a client of FreeAgent: we use their brilliant software to manage all our accounts, bills, expenses and financial admin. With a keen eye [...]

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An internet marketing firm will always tell you that if you’re going to start blogging, write regularly and widely. However, in a classic case of cobbler’s children, our blog has been somewhat neglected of late. The truth is that we’ve been very busy on some very interesting client projects and precious little time has been [...]

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Regular readers of the Mackerel Blog will recall our announcement late last year about the launch of the new web site for Southlands Farm, home of three beautiful Northumberland Cottages. Well, the client is a firm believer in a web site being a fluid, developing resource and as such we’ve just completed a re-design and [...]

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We’ve been working hard here at Mackerel Media both to generate fantastic results for our existing clients and bring new clients on board. So we’re pleased to announce another win in the shape of Healthy Travel, an e-commerce company that sells a wide range of Mosquito Nets, Insect Repellents and other essential travel supplies. The [...]

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Link building as part of an SEO campaign is, fortunately, far from the dangerous quest that Monty Python undertook. There are no Knights Who Say Ni, nor is there a lethal rabbit lying in wait. However, it is a long and hard slog that demands patience and careful attention. The rewards for a successful link-building [...]

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