About the Agency

Mackerel Media is an independent digital marketing company based in Edinburgh, Scotland. We specialise in helping clients realise maximum return from their internet investment by delivering the right kind of people to their web sites.

Our Approach

We’re fanatical about giving our clients fantastic service, the best advice and the right work. We know that the best results come from long-term relationships, and those comes from working with people you like.

We build relationships with our clients based on honesty and openness. We talk to them in a straightforward way, cutting out the jargon wherever possible.

Who We Are

The company was formed by Nick Craig, a digital marketing and strategy professional with many years’ experience helping clients achieve the most from their investment in the internet.

In a prior life, Nick established *greenparka, a leading web design and development agency he had the privilege of heading up for 7 years. In that time he ran many projects in House Building, Estate Agency, Drinks, Financial Services, Travel, FMCG, Professional Services, Technology, Commercial Property, Higher Education, Publishing and Not-for-Profit.

Nick built his first web site in his university dorm in 1995, when an image on the net was a rarity and a home page took half an hour to download. Unfortunately he didn’t have anywhere to host the web site and the dorms didn’t have a internet connection.

Our Partners

We work with a wide range of partners who bring specific expertise to projects to bolster our own.

If you’re interested in working with us, drop us a line and tell us a bit about yourselves.

Our Technical Knowledge

We believe that our deep technical knowledge gives us an edge many of our competitors simply don’t have. We know our CSS from our RSS, our Linux from our IIS, our DNS from our CMS and our HTML from our XML.

As marketing on the internet becomes more complex, and as the relationship between technology and marketing becomes ever more intertwined, we believe this knowledge is essential for success.