About the Agency

We’re an independent digital performance agency based in Edinburgh. We specialise in helping clients realise maximum return from their investment by helping solve their most pressing digital marketing challenges.

Our Approach

We give our clients fantastic service, the best advice and the right work.

We build long term client partnerships based on honesty and openness. We speak to clients in a straightforward way, cutting out the jargon wherever possible.

We put data and insight at the start and heart of every client campaign, and believe that everything we and you need to know is in there, waiting to be discovered.

Our Partners

We work with the best partners in the market, who bring tools and expertise to bolster our skills and experience.

Our Technical Knowledge

We believe that our deep technical knowledge gives us an edge many of our competitors simply don’t have. As digital performance marketing becomes ever reliant on web site experience, and as the relationship between technology and marketing becomes ever more intertwined, we believe this knowledge is essential for success.

The Mackerel Process

  • 1


    We expose and interpret the invaluable data that tells us everything we need to know about your campaigns, your customers and your potential.

  • 2


    We lay out an achievable, effective strategy that has the flexibility to adapt.


  • 3


    Our experienced team delivers against the plan, on-time and on-budget.

  • 4


    Accurate, robust and detailed measurement deepens understanding of our campaigns.


  • 5


    Stay on the same track and do more of the same, or change direction? We’ll tell you which, and why.

Our Tools




Looking for great results? Let’s get started.

If you aren’t achieving the results you expect or need and you’d like to work with an agency that delivers fantastic results, Contact Us for an informal, no-obligation discussion.