Our SEO Services
Scalable, Reliable & Effective. The way SEO should be.
It’s a staggering fact that around 80% of online transactions start with a search query. With that kind of statistic in mind it’s clearly crucial that to succeed online, it’s essential that you rank well for phrases that your potential and existing customers use to find your products and services.
We focus our optimisation efforts on achieving high, relevant rankings for your web site for the kinds of words and phrases your customers really do use on Google, Bing, Yahoo and many others. Through research, planning and detailed effort, we make sure that it’s you, and not your competitors, that customers find when they perform a search.
Our approach to SEO is very much long-term. We look to achieve long-term success for our clients and work to form long-term relationships. Simply, we believe it’s the best way to do business.
How We Can Help
The internet is an incredibly diverse place and success requires an innovative and diverse approach. Fortunately, that’s exactly what we provide. Our services break down across the following areas:
- Current Ranking Analysis
- Technical/SEO Barrier Research
- Traffic Analysis
- SEO & Keyphrase Planning
- Meta-Data Optimisation
- Site Structure Optimisation
- Internal Link Optimisation
- Content Optimisation
- Social Media Optimisation
- Conversion Optimisation
How We Work
We base all of our search engine optimisation work on research-based evidence; information that tells us exactly how you’re performing now and how you could be performing in the future. We use a variety of tools to gather this information, from industry-standard keyword research tools to detailed log file analysis.
We’ll explore how your current web site is ranking across a whole range of keywords and phrases. We look at which phrases are actually used by people who go on to buy your products or services and those that are simply used by those who are there to look – as therein lies the difference between attracting browsers and attracting customers. (We’re aiming for the latter, in case you were wondering!)
Once we have all this information to hand we’ll prepare a plan that puts down on paper (or in a PDF if you’d prefer) what we’ll do, what kind of traffic we want to attract and how we’ll optimise your site. We won’t start work until we get the go-ahead from you, but when we do, we’ll work as hard as we possibly can.
What We Do
When it comes to implementing an SEO campaign we’ll bring to bear a whole host of techniques and tools. Combining these with our expert knowledge and extensive experience, we’ll do absolutely everything we can to bring the right kind of people to your site.
If we’re talking about on-site optimisation, we look at page structure, content structure, internal links, navigation funnels, content freshness, news articles, blog articles, image optimisation and a whole host of other things that will contribute to pushing your site up the search engine ranking pages.
Gone are the days in which you could optimise a web site by fiddling around a little with the meta-tags – SEO is a much more complex beast these days. Of course meta-data is something we’ll give due attention, but it’ll only be one of many things we tackle.
Don’t Forget Conversions
Whilst rankings are crucial, we also look carefully at how well you’re converting your visitors once they arrive at your site. If your web site isn’t geared towards turning those visitors into customers then you’re simply missing out on a massive opportunity.
By looking at all of these aspects we make sure that you achieve the maximum Return on Investment.