Scottish Friendly is one of the UK’s oldest mutual organisations, with over a million customers and over £800 million of assets under management. Starting life in 1862 as the City of Glasgow Friendly Society, the organisation has evolved over the last 150 years via mergers and acquisitions mergers to become the leading financial services group it is today.
We were appointed to take over the SEO campaign at a challenging point in the development of the new web site: the agency developing the site lacked any in-house resource and was taking direction from the incumbent SEO provider. We were instructed to take over the campaign just a few weeks prior to the launch of the new site and deal successfully with the many issues the transition from old site to new would present.
What We Did
We provided a wide range of SEO services, working extremely quickly from the start to ensure the site launch deadline would be met: