Established over 200 years ago in London by John Letts, Letts Diaries has developed into an incredible international success, capturing 40% of the UK branded diary market and exporting to over 75 countries around the world. The business started in 1796 as a stationery supplier and in 1812 Mr Letts created the world’s first commercial diary, used by traders to record their stock movements and finances.
We were appointed to work on the search engine marketing aspects of a complete overhaul of the company’s international web sites, working in tandem with their chosen developers to solve a number of search-related challenges and help drive growth and success into the future.
The project was of particular note due to the complex nature of Letts’ web portfolio, comprising not only their main UK retail site www.letts.co.uk but a variety of other international and co-branded sites including www.lettsoflondon.co.uk, www.economistdiaries.com and www.financialtimesdiaries.com.
What We Did
Our team provided a number of highly interdependent services on the project, spanning every stage from start to finish, and then beyond: