About Glengoyne
Glengoyne Single Highland Malt Whisky is distilled in a stunningly beautiful corner of Scotland, not far from Loch Lomond. Reputed to have the slowest distillation process in all of Scottish single malt production, Glengoyne is enjoyed by consumers worldwide, and the distillery attracts tens of thousands of visitors every year.
The Objectives
Working with Glengoyne for 10 years saw us work to a huge range of goals and objectives. At the core, our brief was to:
Our Approach
We elected to employ a range of tactics and services to deliver on the objectives set by the brand, all of which integrated and supported one another.
Given the engagement ran over almost a decade, our approach evolved dramatically in line with the changing search and social landscape, and – more importantly – with the changing requirements of the brand.
Several key principles remained constant throughout:
- Protect the brand – wherever on the web it was mentioned
- Protect the value of the brand
- Constantly communicate the unique characteristics of the brand, regardless of channel
- Drive profitable direct sales whilst supporting retailers
- Strive to place a Glengoyne message in front of any consumer whose preferences may align with the brand, regardless of channel
- Build long-term brand preference with consumers
Our Achievements
Our achievements for Glengoyne span a huge range of channels and outcomes:
- Over 300% rise in monthly users
- Significant increases in worldwide International Traffic
- Huge Growth in Ecommerce Revenue: ~900% across core range sales, Personalised Whisky Sales, New Releases & Tickets
- Massively Increased Local / Google My Business Presence
- Dramatic Rise in Targeted Social Campaign Reach
- Significant reach and engagement for Glengoyne’s 2018 Customer & Consumer Survey
DADI Award Nomination!
As a further endorsement, we were delighted to be nominated for a DADI Award for our work on the ‘Burns Around the World Campaign’.
The Campaign
We were challenged to deliver a creative idea to engage the 55k-subscriber Glengoyne Family, who are spread around the world, in a celebration of Robert Burns.
Our idea?
Invite every single one of the Family members to contribute a line or two from his immortal poem ‘Tae a Haggis’, select the very best entries, and edit them together to produce a seamless reading that takes the viewer around the world.
The results were amazing, with fans living everywhere from from snowy Norway to sun-soaked Australia, and everywhere in between.
Our Medals
