Inheriting a number of legacy platform and content issues, we set to work immediately with an aggressive campaign of work.
Given the fast-moving, highly international nature of the client’s business, total flexibility and commitment was required across a blend of activity:
- Detailed technical audit and recommendations to uncover and advise on a number of issues impacting on natural search performance
- Full content audit showing exactly how and where improvements to the content on the site needed to be made to ensure SEO success
- Comprehensive keyword research and selection
- Information Architecture Review & Recommendations
- Development and delivery of a site-wide meta-data optimisation plan
- Building partnerships with whisky publishers and influencers