About Dekanta
dekanta is a global ecommerce leader in the Japanese Whisky, Gin and spirits category. Based in Japan and exporting to the US and other countries around the world, the company has grown dramatically since its launch a few years ago. This success has been built on an extraordinary level of customer service and commitment to sourcing interesting, innovative and rare products for its customers.
The Results
255%
Increase in Organic Search Revenue
253%
Increase in Organic Search Clicks
17/1
Return on SEO Investment
The Objectives
We were appointed to design and deliver an SEO campaign designed to dramatically increase the natural search performance of dekanta’s main ecommerce trading site. A number of specific challenges were posed:
Our Approach
Inheriting a number of legacy platform and content issues, we set to work immediately with an aggressive campaign of work.
Given the fast-moving, highly international nature of the client’s business, total flexibility and commitment was required across a blend of activity:
- Detailed technical audit and recommendations to uncover and advise on a number of issues impacting on natural search performance
- Full content audit showing exactly how and where improvements to the content on the site needed to be made to ensure SEO success
- Comprehensive keyword research and selection
- Information Architecture Review & Recommendations
- Development and delivery of a site-wide meta-data optimisation plan
- Building partnerships with whisky publishers and influencers
