Cross-Channel Campaigns & Launches
Exceptional product launches require exceptional campaigns and our cross-channel work for Consortium is no exception. We build anticipation, build excitement, speak to the customer wherever they are and – when the time is right – drive sales as hard as we can.
- Multi-channel approach blends Search Ads, Shopping Ads & Paid Social to profitable effect
- Google Search Ads respond to pre-launch searches, placing Consortium as a source for the product(s)
- Changing creative counts down to the launch moment
- Google Shopping listings secured well in advance to build awareness and purchase intent
- All creative changes at launch, confirming availability and driving sales
- Intelligent bidding and relevant creative ensures extreme average positions and audience share