We’ve been a little lax here in keeping the blog up-to-date with our new clients wins and completed projects, so in the spirit of more frequent announcements, we’re extremely pleased to announce Welcome to Scotland as a new search engine optimisation client.
Owned and operated by Landmark Press – the group also responsible for the Landmark Visitor Park, Inveraray Jail and Edinburgh’s Camera Obscura – WelcometoScotland.com is the country’s premier tourism portal, featuring over 11,000 providers of accommodation in Scotland.
We were approached following the redevelopment and re-launch of the site to assist with a broad search engine optimisation campaign aimed at promoting the site and the many businesses it features to the hundreds of thousands of tourists who make Scotland their destination of choice every year. With the recent upsurge in holidaying at home, the campaign focuses on the local, national and international markets, a combination that presents an intriguing set of challenges, namely the need to promote a huge range of accommodation providers including Hotels, B&Bs, Self Catering, Holiday Cottages, Caravan Parks and Hostels.
Already the signs are looking good, with a number of excellent ranking positions secured for prominent keyphrases. Watch this space though – we’ll keep you updated on progress.