Nick Craig

The Drum Marketing Awards EMEA Nomination – Allica Bank

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We were all slightly shocked last week at the news our work with our fantastic client Allica Bank has been nominated in the Finance Category at The Drum Awards for Marketing EMEA.

We’ll be against some of the biggest finance brands in the world, and it’s so satisfying to see our team’s work competing and a great validation of our long experience in financial services and fintech marketing.

Our entry focused on our 2024 integrated media campaign that launched Allica’s new flagship savings account to the market. Armed with amazing creative from our partners Rooster Punk, and spanning Search, Display, Paid Social, Video, Programmatic, Radio, TV and OOH, the campaign over-delivered on all expectations, achieving 58M impressions across 3 months, against a target of 33M.

Business owner wearing party hat to represent the many hats a business owner wears.

Here’s the summary of the campaign we put in as part of our entry:

Business banking has become something of a necessary evil for many UK SMEs. Against a backdrop of seemingly constant branch closures, the very idea of personalised, relationship banking is fading to a distant memory, with automated phone systems, rigid lending rules and limited personal contact taking its place. Thankfully, there’s a solution. Established in 2019, Allica is an award-winning fintech set up with one core mission – combining traditional relationship banking with modern technology to give established business owners the business banking they deserve. While Allica had reached many of its existing customers via direct partnerships and affiliations within the accountancy sector, in 2023 it was time to hit the mainstream. With a shiny new creative proposition and a healthy six figure budget, the campaign objective was simple: put Allica Bank, and its new high-interest business savings accounts, on the map. In a fully-integrated media campaign that spanned TV, radio, OOH, YouTube, LinkedIn, Meta, Google Display Network and programmatic, this campaign sported a prime focus on building brand awareness in the key regions of Manchester, Birmingham and South Central England, while promoting the benefits of Allica’s newly launched range of highly-competitive business savings accounts. Kicking off in October 2023, this 3-month campaign over-delivered on all expectations, achieving 58M impressions across the campaign period, against a target of 33M. Branded searches jumped significantly, while subsequent brand awareness research indicated a marked increase in brand awareness across all target regions. Not bad for the newest business bank on the block!

Roll on the awards ceremony in June….