Spring/Summer 2024 Highlights – Reflecting on the team and growth

As what has been a very busy and successful summer nears its end, I thought a little bit of reflection and celebration on the year to date would be in order.

Our Team Grows Again

2024 has been another year for team growth. In July we welcomed two new members to the paid media team: Emma Lindsay – formerly in-house at Digby Brown solicitors – alongside Mana Lacerda who joins us from world famous pizza oven company (and Mackerel alumni) Ooni. Both Emma and Mana bring huge commercial experience in managing massive paid search campaigns in the UK and internationally, and both have jumped straight into a range of active accounts.

Earlier in the year our client services team welcomed Katie Harper, who joined as Account Executive from an in-house role and is doing an amazing job supporting clients and the internal team, and learning a huge amount about all the media we plan, buy and manage. Katie has been kind enough to share some thoughts on her 4-months at Mackerel.

Team Socials

In keeping with our tradition, the whole team gathered for our Spring and Summer Flings. Spring saw us take on the surprisingly difficult sport of axe-throwing, followed by the more sedate game of darts. Dinner and an impromptu, mind-blowing, magic show courtesy of our own Elliott were the perfect wind-down after all the exertion.

Being Edinburgh-based, our Summer Fling couldn’t miss the festival, and we got together for a filling meal, followed by a Solve-Along Murder She Wrote show.

Google Premier Partner Status

Alongside growing our paid media team, we’ve successfully retained our coveted Google Premier Partner status, which places us in the top 3% of all Google Partners in the UK, and confirms we meet Google’s stringent account optimisation, overall spend and qualified experts requirements. 

Huge thanks are due to the dedication and attention to detail of the paid media team, and to Google for their support this year.

Client Campaigns & Wins

We’ve been busy with a wide range of work for both existing and new clients. On the new front, we’ve been delighted to welcome a number of D2C ecommerce brands to our roster in the shape of Snuggle Me Organic and Boba, both of which are group siblings to our very-long standing client Tutti Bambini. Owned by Heroes Technology, and focused on the baby international market, all three brands are on ambitious growth trajectories, and we’re gaga (get it?!) about working with them.

Site migrations have been a consistent theme for the SEO team, with Ski Independence, Powderbeds and Crabtree & Crabtree all launching new sites in recent weeks and months. Closer to home, we’ve been working with the expert team at Kinetic Physio to improve their organic search performance.

Our relationship with Moloco, a global pioneer in machine learning – and tech unicorn – has grown to encompass both paid and organic search. It’s an absolute joy to work with such an ambitious, thoughtful and dedicated international team.

Drum Awards Nomination

In June a couple of Mackerels travelled to the Drum EMEA Marketing Awards Ceremony in London, with our client Allica Bank and creative partner Rooster Punk. Sadly we didn’t leave with any silverware, but we did come away having spent the evening in great company, having made new friends, and are even more determined to win next year…