Searching for the Holy Grail (of Inbound Links)

Link building as part of an SEO campaign is, fortunately, far from the dangerous quest that Monty Python undertook. There are no Knights Who Say Ni, nor is there a lethal rabbit lying in wait. However, it is a long and hard slog that demands patience and careful attention. The rewards for a successful link-building campaign are plain: potentially hugely improved rankings and increased referred traffic.

We’ve been working on a couple of campaigns for different clients, playing the game, patiently waiting for new links to be established. Out of the blue, we found we had two fantastic links on our hands – from two of the most visible sites on the web, let alone in the UK. Both The Guardian Newspaper and The Sun are sending traffic to sites we manage. Needless to say we were very pleased, as it was somewhat unexpected.

What was the secret to this? Content, pure and simple. It just goes to show that for all the talk of enticing links through quality content, it’s quite true. And whilst these not might be the Holy Grail of links, (we’re still holding out for that elusive front-page-of -Google link – we might be waiting a while!) it shows that with a little effort, directed cleverly, you can achieve great results.