Being a digital marketing company, the vast majority of the work we do involves helping our clients market themselves more effectively on the web, managing search engine optimisation campaigns and pay-per-click accounts. However, we’re extremely pleased to announce that were recently appointed by the Scottish Tartans Authority to help plan and develop a business model and strategy for the online advertising opportunities they offer to their members.
This is something of a poacher-turned-gamekeeper role for us and one we believe we can bring significant value to through our experience of working with advertisers and understanding exactly what they’re looking for in an advertising product and by working closely with the STA to help them bring their offer completely up-to-date and make the most of the thousands of visitors they attract every month.
Focusing primarily on display advertising, we’ve worked with the Authority to develop a business model, ensure their new site (still under wraps unfortunately) has the capability to accommodate the adverts and select, set up and manage a suitably robust ad-serving platform.
After a detailed assessment of a range of systems, we selected the tremendously powerful OpenX system and we’re very excited to be working with them using their Community Hosted product, which is a perfect match for the Authority.
Speaking of the appointment, Brian Wilton, Director of the STA said:
“Mackerel Media was highly recommended to us and I have to say that Nick Craig’s patience in explaining (more than once!) the complexities of online advertising is above and beyond the call of duty. It’s very reassuring for technical trogladytes such as to have such expert advice on tap.”
If you are a publisher looking for advice on improving your product, or if you’re an advertiser looking to get the most out of your online activity, please don’t hesitate to contact us -we’d be delighted to help you out too.