As what has been a very busy and successful summer nears its end, I thought a little bit of reflection and celebration on the year to date would be in order. Our Team Grows Again 2024 has been another year for team growth. In July we welcomed two new members to the paid media team: […]
We were all slightly shocked last week at the news our work with our fantastic client Allica Bank has been nominated in the Finance Category at The Drum Awards for Marketing EMEA. We’ll be against some of the biggest finance brands in the world, and it’s so satisfying to see our team’s work competing and […]
November was a busy month for Google, and for the many webmasters and SEO professionals who follow every move they make. Google started the month with a spam update at the start of the month, stating their intention is to better deal with content that doesn’t meet their guidelines. As part of our regular work […]
Yet another massive digital marketing news month, and the cake-topping story was the revelation that UK advertisers will foot the bill for the 2% Digital Sales Tax (DST) intended for Google, Facebook, and other tech giants to pay. Response has been mixed, with some advertisers reducing their budget to account for the rise, and others maintaining […]
We’re delighted to reveal our latest work for long-standing client Brightsolid: a brand new web site and digital positioning that supports the company through its strategic move into the managed cloud and AWS space. The site blends a bespoke theme with the truly legendary content management capabilities of WordPress, augmented by Beaver Builder’s page editor, […]
Over the last few years the technical definition of Google Ads’ keyword match types has shifted massively, but the naming conventions have remained almost identical. With the upcoming addition of close variants, are we seeing a final nail in the coffin of precise keyword and search query management? How are keyword Match Types Changing? In […]
We are positively thrilled to announce that a project for Glengoyne Single Malt Whisky has been nominated for Best Use of Video at the Drum’s 2016 DADI Awards. Come the 19th October we will be presenting ourselves in London for the prize-giving ceremony. But first, a little backstory. On a rather dark and miserable November […]
Every once in a while, an idea, an audience and a client willing to take a risk conspire to create an opportunity to do something special for a brand. We were delighted to get the go-ahead from Ian Macleod Distillers on such a project for Glengoyne Single Malt Whisky. The idea was simple: showcase the global Glengoyne […]
First it was ten, then it was seven, and as of today, it’s now three. Google has taken a scythe to the Local results pack in its SERPS and appears to now only show three results. Anyone who operates in the local space will be concerned by this change as it marks a major change in […]
As anyone who has worked in an agency environment will know, constant deadlines and constant busy-ness can mean that by the time you’ve caught your breath, as I have done this week, you realise it’s April, spring has sprung and before you know it, the UK General Election will have passed and we’ll be well into summer. […]
