Entries by Nick Craig

The Drum Marketing Awards EMEA Nomination – Allica Bank

We were all slightly shocked last week at the news our work with our fantastic client Allica Bank has been nominated in the Finance Category at The Drum Awards for Marketing EMEA. We’ll be against some of the biggest finance brands in the world, and it’s so satisfying to see our team’s work competing and […]

The November 2021 Search & Digital Marketing News Round Up

November was a busy month for Google, and for the many webmasters and SEO professionals who follow every move they make.  Google started the month with a spam update at the start of the month, stating their intention is to better deal with content that doesn’t meet their guidelines. As part of our regular work […]

The September 2020 Search & Digital Marketing News Round Up

Yet another massive digital marketing news month, and the cake-topping story was the revelation that UK advertisers will foot the bill for the 2% Digital Sales Tax (DST) intended for Google, Facebook, and other tech giants to pay. Response has been mixed, with some advertisers reducing their budget to account for the rise, and others maintaining […]

New Website & Digital Positioning for Brightsolid

We’re delighted to reveal our latest work for long-standing client Brightsolid: a brand new web site and digital positioning that supports the company through its strategic move into the managed cloud and AWS space. The site blends a bespoke theme with the truly legendary content management capabilities of WordPress, augmented by Beaver Builder’s page editor, […]

Google Further Extends Same-Meaning Close Variants

Over the last few years the technical definition of Google Ads’ keyword match types has shifted massively, but the naming conventions have remained almost identical. With the upcoming addition of close variants, are we seeing a final nail in the coffin of precise keyword and search query management? How are keyword Match Types Changing? In […]

Best Use of Video DADI Award Nomination for…Us!

We are positively thrilled to announce that a project for Glengoyne Single Malt Whisky has been nominated for Best Use of Video at the Drum’s 2016 DADI Awards. Come the 19th October we will be presenting ourselves in London for the prize-giving ceremony. But first, a little backstory. On a rather dark and miserable November […]

Toasting Glengoyne Fans Around the World

Every once in a while, an idea, an audience and a client willing to take a risk conspire to create an opportunity to do something special for a brand. We were delighted to get the go-ahead from Ian Macleod Distillers on such a project for Glengoyne Single Malt Whisky. The idea was simple: showcase the global Glengoyne […]

What Have We Been Up To?

As anyone who has worked in an agency environment will know, constant deadlines and constant busy-ness can mean that by the time you’ve caught your breath, as I have done this week, you realise it’s April, spring has sprung and before you know it, the UK General Election will have passed and we’ll be well into summer. […]

Google Testing 100%-Paid Local Profiles & Listings?

Over the last few years, Google’s focus on Local Search and Local Business has undergone a huge number of changes, with perhaps the most significant being the shift to Google My Business, which took on the mantle of Google Places, Google+ Local and the other myriad personalities their Local product had adopted. What has remained […]