Entries by Nick Craig

Google Further Extends Same-Meaning Close Variants

Over the last few years the technical definition of Google Ads’ keyword match types has shifted massively, but the naming conventions have remained almost identical. With the upcoming addition of close variants, are we seeing a final nail in the coffin of precise keyword and search query management? How are keyword Match Types Changing? In […]

Best Use of Video DADI Award Nomination for…Us!

We are positively thrilled to announce that a project for Glengoyne Single Malt Whisky has been nominated for Best Use of Video at the Drum’s 2016 DADI Awards. Come the 19th October we will be presenting ourselves in London for the prize-giving ceremony. But first, a little backstory. On a rather dark and miserable November […]

What Have We Been Up To?

As anyone who has worked in an agency environment will know, constant deadlines and constant busy-ness can mean that by the time you’ve caught your breath, as I have done this week, you realise it’s April, spring has sprung and before you know it, the UK General Election will have passed and we’ll be well into summer. […]

Google Testing 100%-Paid Local Profiles & Listings?

Over the last few years, Google’s focus on Local Search and Local Business has undergone a huge number of changes, with perhaps the most significant being the shift to Google My Business, which took on the mantle of Google Places, Google+ Local and the other myriad personalities their Local product had adopted. What has remained […]

New Year, New Web Site

As the year was drawing to a close, so we were busy on the development of our new web site, which launched today, Friday 3rd January. What better way for a digital marketing agency to celebrate the start of the year? 2013 was an important year for the company, with new members of staff joining […]

Sustainable Energy Scotland Launch New Site

We’re delighted to announce the launch of a new client project we’ve been working on in conjunction with Elastic Creative for the past few months – a brand new web site for Sustainable Energy Scotland based in Dundee. Working closely with the SES and Elastic team, our role has been to plan out and optimise […]