This November, the search and digital marketing world has been dominated by Google, with new ranking and search updates, ad enhancements and ongoing legal challenges around its Chrome browser. Google’s in Hot Water The latest news is that the U.S. Department of Justice has proposed that Google may have to sell their Chrome browser […]
Welcome to our October Search and Digital Marketing roundup, where we highlight the recent developments currently shaping search and digital marketing strategies. This month has brought with it some important SEO updates, such as Google and Bing rolling out changes to their search experience, whilst social media platforms such as TikTok, Instagram and LinkedIn are […]
As the seasons start to change, so too do the latest trends and developments in the SEO and social media landscape. At the start of the month, Google reported that their August 2024 core update has now completed rolling out. As reported in our August SEO update, the focus of this update was to optimise […]
There have been quite a few notable developments in the digital space this August. One major update is that Google has rolled out its August 2024 core update. This recent update to their search algorithm aims to boost the visibility of high-quality content, whilst lowering the visibility of low value, overly SEO-heavy content. This update […]
This week marked 4 months that I have held the position as Account Executive at Mackerel Media and my experience so far has been nothing short of incredible. Starting a new job is always a daunting prospect. However, I can honestly say that from the very beginning I have felt at home at Mackerel Media. […]
Things are heating up this month, especially in the realm of AI and generative search. One of the major headlines is that OpenAI have announced their long-awaited SearchGPT. Unlike traditional search engines, SearchGPT will be AI-powered and work like a conversation, directly responding to your questions and pulling in up-to-date information from the internet, complete […]
Maybe it’s the Summer weather, but June has been quite a calm month in the world of SEO. However, there have been a few notable updates which may have an impact on your digital marketing efforts. Google Joins the Phone Age with Mobile-First Indexing At the start of the month, Google embarked on the […]
It’s not just the weather that’s been warming up this May. There have been some exciting developments in the world of SEO and digital marketing, including advancements in AI search and major revelations from recent Google API leaks. Google Gets Creative with AI One of the latest developments is that Google is incorporating generative AI […]
As we head into Spring, it’s time of us to take a fresh look at some of the latest updates from Google and the world of digital marketing. As ever, the only constant, is constant change! Completion of Google’s March 2024 Core Update On the 19th of April, Google finally announced that their March 2024 […]
