This March not only saw the arrival of Spring, but also some major updates across both organic search and paid advertising. From Google’s recent algorithm updates and Performance Max improvements, to changes in YouTube advertising and AI security developments, here’s a look at what’s been happening in the digital marketing space. This month Google […]
Welcome to our February round up of the latest updates in SEO, social media and digital marketing. There have been quite a few notable updates this month, including advancements in Google’s predictive ad models, changes to LinkedIn conversion reporting and recent findings in the popularity of AI-powered search. Landing Your Page in the Spotlight […]
We hope that everyone had a good start to the year. Even though we’re only a month in, 2025 has already brought with it some significant changes in the digital marketing and social media space, including new Google search updates, TikTok’s temporary shutdown and some controversial moderation changes over at Meta. TikTok Takes A […]
As 2024 comes to a close, December has delivered some significant developments in the digital marketing space. These include search updates from Google and Microsoft, and some notable controversies surrounding TikTok. Google’s Christmas Gift: Another Core Update The main news this December is that Google rolled out its fourth core update of the year, […]
This November, the search and digital marketing world has been dominated by Google, with new ranking and search updates, ad enhancements and ongoing legal challenges around its Chrome browser. Google’s in Hot Water The latest news is that the U.S. Department of Justice has proposed that Google may have to sell their Chrome browser […]
Welcome to our October Search and Digital Marketing roundup, where we highlight the recent developments currently shaping search and digital marketing strategies. This month has brought with it some important SEO updates, such as Google and Bing rolling out changes to their search experience, whilst social media platforms such as TikTok, Instagram and LinkedIn are […]
As the seasons start to change, so too do the latest trends and developments in the SEO and social media landscape. At the start of the month, Google reported that their August 2024 core update has now completed rolling out. As reported in our August SEO update, the focus of this update was to optimise […]
There have been quite a few notable developments in the digital space this August. One major update is that Google has rolled out its August 2024 core update. This recent update to their search algorithm aims to boost the visibility of high-quality content, whilst lowering the visibility of low value, overly SEO-heavy content. This update […]
This week marked 4 months that I have held the position as Account Executive at Mackerel Media and my experience so far has been nothing short of incredible. Starting a new job is always a daunting prospect. However, I can honestly say that from the very beginning I have felt at home at Mackerel Media. […]
Things are heating up this month, especially in the realm of AI and generative search. One of the major headlines is that OpenAI have announced their long-awaited SearchGPT. Unlike traditional search engines, SearchGPT will be AI-powered and work like a conversation, directly responding to your questions and pulling in up-to-date information from the internet, complete […]
