We are positively thrilled to announce that a project for Glengoyne Single Malt Whisky has been nominated for Best Use of Video at the Drum’s 2016 DADI Awards. Come the 19th October we will be presenting ourselves in London for the prize-giving ceremony.
But first, a little backstory. On a rather dark and miserable November afternoon, we presented an idea for a campaign celebrating Burns Night to Glengoyne. Not long before Christmas, after an anxious wait, the email came through from the Marketing Director giving us the green light, at which point it was all hands to the proverbial pump to make sure we could deliver on the very tight schedule.
The idea centred around Glengoyne’s Family database, comprising over 50,000 fans of the brand from around the world, many of whom engage on social media on a regular basis. How – we asked ourselves – can we bring all of these people together to celebrate our national poet’s life and showcase the incredible global reach of the Family?
Then it came to us: invite all of them to record a verse of Robert Burns’ infamous poem ‘Tae a Haggis’, collect them all, then edit the videos together to take the reading around the world, one line at a time. We were absolutely amazed by the response, with videos flooding in from the United States, Canada, Sweden, Switzerland, Germany, Australia, New Zealand, Taiwan, England and Scotland.
The result – we think – speaks for itself.
Sláinte…and naturally we’ll let you know how we get on, if we don’t see you there!