New Search Strategy & Website for Chippendale School of Furniture

I’m delighted to announce the recent launch of a project we’ve been involved in for some months – a new web site for The Chippendale International School of Furniture, based in the beautiful Haddington countryside, not far from Edinburgh.

My first encounter with the school was on a dark, wet night in November last year when I ventured out to meet Anselm Fraser, the Founder and Principal, and Christopher Lamotte of Real Marketing, who led the project. Not knowing quite what to expect, I was completely amazed when I walked through the small round doorway into the warm, bustling workshop, where a full score of students were hard at work on their woodwork projects.

A panoramic photo of the Chippendale Furniture School workshop.

Panoramic photo of a huge woodworking workshop? No problem for the iPhone 5s.

Since then we’ve worked closely with Christopher and the team at Inigo Media to plan, design and develop the site. Built using WordPress, the site consolidates three previous sites into one, presenting a single international voice to the School’s highly varied international audience.

Our role was plan a new structure, content and optimisation strategy for the site, working with the extensive data available. This also involved creating a plan for the merger of the aforementioned three sites (one for each of the US, the UK and Spain) into a single domain.

Christoper had this to say of the launch:

The Chippendale International School of Furniture’s new website is much more international in outlook, combining our UK, US and Spanish websites all together in one larger international site. We have always attracted some international students, particularly from the US, however we want to significantly increase the proportion of our 22 students from overseas.  The new website, built by Inigo Media, should appeal to students from all around the world, as well as from across the UK.

The School has been a Scottish success story for over 25 years and is increasingly regarded as the UK’s leading furniture design, making and restoration college, especially for intense one year courses  – with the support of the team at Mackerel Media we aim to build on this considerable pedigree, and ensure we have a stronger presence globally.

Have a look at the site in all its brand-new glory at