Increasing Average Basket Size, Simply and Easily

In tough economic times, one of the easiest ways for an online retailer to improve their sales is to increase average basket size, yet many sites fail to fully exploit the opportunity of doing so. One of the simplest ways to do this is to provide Free Shipping (Delivery for us Brits) to the customer once a certain basket size is reached.

It’s simple because it doesn’t necessarily rely on getting people to your site, rather it relies on getting them to spend more once they’re already there. Like a waiter offering you a gin and tonic before your meal, or a coffee afterwards, it’s a fantastic way to increase sales at a low cost.

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Local Business, Global Customers

Like many Scots, the stirring sound of the bagpipes rouses a deep feeling in me that can’t quite be described or explained. Like a single malt whisky or the clean air of the Highlands, there is something mysteriously Scottish about them.

We’re delighted to be working with Kilberry Bagpipes, a local Edinburgh company, on the search engine optimisation and marketing of their web site. They hand-make bagpipes on the premises and export them to customers all over the world.

Kilberry was the very first company to sell bagpipes online and both Neil and Dave (the chief pipe maker) are Grade 1 players so they really know what they’re talking about. They have a real dedication to making fine musical instruments, rather than cheap imitation pipes – something to watch out for and something to praise in these days of disposable mass-manufactured products.

For those just starting out, they make some excellent chanters and for the more experienced players there’s a range of bagpipe packages. They cater for a variety of tastes and budgets and you can have your pipes made exactly how you like them.

Google Local Business Centre & Local Search Engine Optimisation

Google Local Business Results MapAs Google moves more and more towards to the concept of Universal Search, so the concept of Local Search Engine optimisation becomes more important. One of the most important tools in all this is the Google Local Business Centre. Yet, we frequently find organisations aren’t really aware of what it is, why it’s so important and what they can do to improve their visibility. So, what can you do to promote your business at a local level?

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