Glengoyne Chooses Mackerel Media

Glengoyne Highland Single Malt Scotch Whisky Logo

We’re very pleased indeed to announce that Mackerel Media has been appointed by Glengoyne Highland Single Malt Scotch whisky to undertake a variety of digital marketing activities aimed at increasing the online visibility of the brand around the world.

Already, we’ve worked with Glengoyne to achieve high levels of publicity for the recent re-launch of, through a hard-hitting Online PR campaign. The news release announcing the re-launch was distributed internationally and, after appearing on Google News and Yahoo News, delivered a 100% uplift in site traffic over a 3-day period.

Further work will involve increasing the visibility of the web site in the global whisky market, increasing sales through the online distillery shop and growing sales of personalised whisky bottles.

We’ll keep you updated as the project progresses!

Like to Know More?
For more information on this please call us on 0845 224 7428 or email us at

If WordPress is Good Enough for Gordon Brown…

Image of Number 10 from 10 Downing Street

The famous numerals on the front door of 10 Downing Street

I was particularly keen to use WordPress to power this site as I’ve long been a fan of its power, simplicity and open approach. There is a huge community of users and contributors behind it and it’s rapidly gaining a more mainstream following through

So I (along with many others) was pleased to read today that Gordon Brown (that’s our British Prime Minister for those who have been asleep for the past year) has just launched a new WordPress-powered web site (blog) at

Obviously the site will be busy – very busy indeed. So it’s fantastic to see that the developers consider it fit to be a stable platform. Already there has been a huge amount of chatter about the Super Cache plugin, which the site uses.

It’s also good to see that Mr Brown has a Flickr account (does he comment on other photos in his spare time?) – he’s (remarkably) embracing digital marketing.

It will be interesting to see how the site develops – I imagine that it will end being being a trailblazer for other high-profile sites. I hope also that the experience of running it will be fed back into the WordPress community, benefiting everyone.

Keen to Know More?
We built this site using WordPress and work with other clients to do the same. Please Contact Us if you’d like to know more about using WordPress as a blogging or digital marketing tool.

Moving to a New Domain Name – A Good Idea?

Moving a web site to a new domain name is often carried out as part of the development of a new site, the re-branding of a company or a change in internet strategy. On the surface, it’s a relatively easy thing to do, however there are deeper implications that may impact significantly on the visibility of your web site and your company.

Google recently generated some conversation after a posting on the Webmaster Blog that received a very mixed reception, with some commentators calling it old news and others lapping it up. Our experience shows that the issue is alive and well. Many organisations still face huge problems when they make a decision to move to a new domain. So, is moving the right thing to do? Let’s take a look….
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Viart Shopping Cart and SEO – A Short Review

Viart is an increasingly popular off-the-shelf PHP e-commerce system used by a number of fairly high profile online shops. As an application it’s very flexible, powerful and integrates well with a number of Payment Solutions Providers. However, out the box it’s not particularly well optimised for search engines. In this post we’ll take a look at whether or not it has the capability to be truly search engine friendly.


Many e-commerce systems rely heavily on tables for layout, and unfortunately Viart is no exception. Tables are used extensively for layout, and for decoration.

Much as we’d prefer this not to be the case, it’s likely that until Viart updates the templates provided with the package, we’ll be stuck using tables.

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