Pay-Per-Click Advertising

Pay Per Click Advertising – also known as Search Engine Advertising, SEA, PPC or Pay to Display - is well established as a highly effective means by which to bring high quality traffic to your web site. A well set-up and managed campaign can attract visitors who have already entered the buying cycle and who are actively searching for the products or services you sell.

As Pay Per Click advertising becomes more popular, however, so it becomes more difficult to stand out, and more difficult to attract the right kind of customers at the right price. Writing attractive, compelling creative that users respond to is a major challenge. Add to this the increasing complexity of advertising tools, bidding options, placement options and exclusions options and it’s clear that employing an experienced agency can pay real dividends.

How We Can Help

We work with advertisers large and small: from those who spend a few pounds a day to those spending far more. Most of our clients engage us to provide a fully-managed service but we’re also happy to help out with ad-hoc advice or work to help improve the performance of campaigns. Our service covers:

If you’re interested in the possibilities or are planning an advertising campaign, please don’t hesitate to Contact Us - we’d love to talk to you about what we can do.

Why Use Us?

Because when you employ us we do everything we possibly can to achieve the highest possible return. Simple!

We actively manage and optimise campaigns. 
We do our utmost to make sure you’re getting the best return from your investment in advertising and in us. Our success is your success: you can rest assured we’ll be looking after your account as if it were our own.

We’re constantly trying to save you money. 
We don’t like to see a single penny go down the drain, but perhaps that’s because we’re Scottish! Our approach is very simple: we work to decrease the cost-per-click you pay, and increase the profit your campaigns generate. We work in a highly detailed way, with a focus on achieving fantastic levels of conversion at the lowest cost possible.

We actively report back to you on performance and developments in the market.
One of the biggest benefits of using Mackerel Media is that we constantly invest time and money into researching the newest and most effective ways of running online advertising campaigns. If there’s a new technique we think you’d benefit from, we’ll let you know as soon as we’ve had a chance to appraise it and figure out how to make it work for you.

We’re responsive.
Our quickest set-up so far took just a few hours - from getting the go-ahead to having a wide-ranging campaign with hundred of keywords and a variety of adverts up and running. We’re on hand once campaigns are on the go as well - if we can we’ll make the change whilst you’re on the phone. If not it will happen as soon as it possibly can thereafter.

We care deeply about Analysis.
Getting people to your web site using pay per click is the easy part. Getting the right people, the ones that actually convert into profitable customers, is the hard part. And that’s a challenge we relish. Our deep commitment to analysis means we continually assess not just the performance of your adverts, but how well those customers convert once they arrive at your site. If we find barriers to conversion, we’ll immediately go about breaking them down, making sure visitors respond as well as possible.

Is Your Account Really Being Managed?

If you’ve set up an advertising account on your own, or someone offered to do it for free, first of all we’d see ‘well done’ for being brave - nothing ventured nothing gained. Secondly (forgive us) we’d say ‘are you really getting the most out of it?’

And if you are paying for a managed service, are you really getting a managed service?

Do any of these sound familiar? Be honest now!
“The web designers said they could do it for free”
“I set up a campaign 9 months ago and don’t really look at it”
“The agency looks after it for us - we don’t really hear much from them”
“We got an order the other day so it must be working”
“Quality Score - what’s that?”

Unfortunately, many of the majority of organisations we speak to who manage their own PPC campaigns simply aren’t getting as much out of them as they could. In fact, in some cases we’ve recommended that clients stop their campaigns immediately as they’re throwing money away.

We’re also constantly amazed at so-called managed campaigns that are anything but.

The truth is that like pretty much anything these days, Search Engine Advertising is easy to do - badly. Doing it well is another question entirely.

Let’s Get Together

So, if you’re feeling let down by your current arrangement or you’re not getting out as much as you put in, Contact Us and we’ll tell you how we can sort it all out.