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	<title>Mackerel Media</title>
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	<link>http://www.mackerelmedia.co.uk</link>
	<description>Internet Marketing Scotland</description>
	<pubDate>Tue, 23 Dec 2008 18:50:57 +0000</pubDate>
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		<title>Spotify - the iTunes Killer and new advertising platform in one?</title>
		<link>http://www.mackerelmedia.co.uk/blog/spotify-itunes-killer/</link>
		<comments>http://www.mackerelmedia.co.uk/blog/spotify-itunes-killer/#comments</comments>
		<pubDate>Tue, 23 Dec 2008 17:53:18 +0000</pubDate>
		<dc:creator>Nick</dc:creator>
		
		<category><![CDATA[Apple]]></category>

		<category><![CDATA[Digital Marketing]]></category>

		<category><![CDATA[Internet Strategy]]></category>

		<category><![CDATA[advertising]]></category>

		<category><![CDATA[itunes]]></category>

		<category><![CDATA[links]]></category>

		<category><![CDATA[mac]]></category>

		<category><![CDATA[marketing]]></category>

		<category><![CDATA[music]]></category>

		<category><![CDATA[search]]></category>

		<category><![CDATA[spotify]]></category>

		<guid isPermaLink="false">http://www.mackerelmedia.co.uk/?p=594</guid>
		<description><![CDATA[
In the past I&#8217;ve been a bit of a die-hard when it comes to digital music. Although I&#8217;m a huge fan of iTunes and I&#8217;m on my second iPod, thus far I&#8217;ve been a little resistant to purchasing digital-only music. I have purchased a couple of iTunes plus albums, but apart from that everything in [...]]]></description>
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		<title>Searching for the Holy Grail (of Inbound Links)</title>
		<link>http://www.mackerelmedia.co.uk/blog/searching-for-the-holy-grail-of-inbound-links/</link>
		<comments>http://www.mackerelmedia.co.uk/blog/searching-for-the-holy-grail-of-inbound-links/#comments</comments>
		<pubDate>Thu, 18 Dec 2008 19:34:19 +0000</pubDate>
		<dc:creator>Nick</dc:creator>
		
		<category><![CDATA[Clients]]></category>

		<category><![CDATA[Internet Strategy]]></category>

		<category><![CDATA[Link Building]]></category>

		<category><![CDATA[Search Engine Optimisation]]></category>

		<category><![CDATA[links]]></category>

		<category><![CDATA[search]]></category>

		<guid isPermaLink="false">http://www.mackerelmedia.co.uk/?p=565</guid>
		<description><![CDATA[Link building as part of an SEO campaign is, fortunately, far from the dangerous quest that Monty Python undertook. There are no Knights Who Say Ni, nor is there a lethal rabbit lying in wait. However, it is a long and hard slog that demands patience and careful attention. The rewards for a successful link-building [...]]]></description>
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		<title>Southlands Farm Cottages Web Site Launch</title>
		<link>http://www.mackerelmedia.co.uk/blog/southlands-farm-cottages-web-site-launch/</link>
		<comments>http://www.mackerelmedia.co.uk/blog/southlands-farm-cottages-web-site-launch/#comments</comments>
		<pubDate>Wed, 17 Dec 2008 22:03:37 +0000</pubDate>
		<dc:creator>Nick</dc:creator>
		
		<category><![CDATA[Clients]]></category>

		<category><![CDATA[Search Engine Optimisation]]></category>

		<guid isPermaLink="false">http://www.mackerelmedia.co.uk/?p=567</guid>
		<description><![CDATA[Some exciting news here at Mackerel Towers as the wrapping is taken off the first design and build project we&#8217;ve handled since starting up - a new web site for Southlands Farm Cottages.
Charles and Dee McGowan at Southlands Farm have three beautiful self catering Northumberland Cottages available for rental the year round. They began converting [...]]]></description>
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		<title>Increasing Average Basket Size, Simply and Easily</title>
		<link>http://www.mackerelmedia.co.uk/blog/increasing-average-basket-size-simply-and-easily/</link>
		<comments>http://www.mackerelmedia.co.uk/blog/increasing-average-basket-size-simply-and-easily/#comments</comments>
		<pubDate>Mon, 24 Nov 2008 20:36:36 +0000</pubDate>
		<dc:creator>Nick</dc:creator>
		
		<category><![CDATA[Business]]></category>

		<guid isPermaLink="false">http://www.mackerelmedia.co.uk/?p=554</guid>
		<description><![CDATA[In tough economic times, one of the easiest ways for an online retailer to improve their sales is to increase average basket size, yet many sites fail to fully exploit the opportunity of doing so. One of the simplest ways to do this is to provide Free Shipping (Delivery for us Brits) to the customer [...]]]></description>
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		<title>Local Business, Global Customers</title>
		<link>http://www.mackerelmedia.co.uk/blog/local-business-global-customers/</link>
		<comments>http://www.mackerelmedia.co.uk/blog/local-business-global-customers/#comments</comments>
		<pubDate>Wed, 12 Nov 2008 17:35:58 +0000</pubDate>
		<dc:creator>Nick</dc:creator>
		
		<category><![CDATA[Clients]]></category>

		<guid isPermaLink="false">http://www.mackerelmedia.co.uk/?p=532</guid>
		<description><![CDATA[Like many Scots, the stirring sound of the bagpipes rouses a deep feeling in me that can&#8217;t quite be described or explained. Like a single malt whisky or the clean air of the Highlands, there is something mysteriously Scottish about them.
We&#8217;re delighted to be working with Kilberry Bagpipes, a local Edinburgh company, on the search [...]]]></description>
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		<title>Google Local Business Centre &#038; Local Search Engine Optimisation</title>
		<link>http://www.mackerelmedia.co.uk/blog/google-local-business-centre-local-search-engine-optimisation/</link>
		<comments>http://www.mackerelmedia.co.uk/blog/google-local-business-centre-local-search-engine-optimisation/#comments</comments>
		<pubDate>Mon, 03 Nov 2008 19:41:17 +0000</pubDate>
		<dc:creator>Nick</dc:creator>
		
		<category><![CDATA[Search Engine Optimisation]]></category>

		<guid isPermaLink="false">http://www.mackerelmedia.co.uk/?p=515</guid>
		<description><![CDATA[As Google moves more and more towards to the concept of Universal Search, so the concept of Local Search Engine optimisation becomes more important. One of the most important tools in all this is the Google Local Business Centre. Yet, we frequently find organisations aren&#8217;t really aware of what it is, why it&#8217;s so important [...]]]></description>
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		<title>Cathy Miller comes on board</title>
		<link>http://www.mackerelmedia.co.uk/blog/cathy-miller-comes-on-board/</link>
		<comments>http://www.mackerelmedia.co.uk/blog/cathy-miller-comes-on-board/#comments</comments>
		<pubDate>Mon, 13 Oct 2008 13:05:40 +0000</pubDate>
		<dc:creator>Nick</dc:creator>
		
		<category><![CDATA[Clients]]></category>

		<guid isPermaLink="false">http://www.mackerelmedia.co.uk/?p=510</guid>
		<description><![CDATA[Mackerel are at home in the water, so we&#8217;re pleased to announce a water-based client in the shape of Cathy Miller at EH1Colonics, a colonic irrigation clinic in the centre of Edinburgh.
Cathy is a registered nurse and colonic hydrotherapist, who recently set up her own clinic, after practising for a number of years. We&#8217;re going [...]]]></description>
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		<title>You Can&#8217;t Take it With You</title>
		<link>http://www.mackerelmedia.co.uk/blog/you-cant-take-it-with-you/</link>
		<comments>http://www.mackerelmedia.co.uk/blog/you-cant-take-it-with-you/#comments</comments>
		<pubDate>Sat, 04 Oct 2008 09:35:56 +0000</pubDate>
		<dc:creator>Nick</dc:creator>
		
		<category><![CDATA[Business]]></category>

		<guid isPermaLink="false">http://www.mackerelmedia.co.uk/?p=508</guid>
		<description><![CDATA[They say that you can&#8217;t take it with you when you go - it turns out that applies just as much to Mackerel as it does to money. How? Well, an article in the Wall Street Journal explained how tins of mackerel are used as currency in some US prisons.
Prisoners aren&#8217;t allowed to process cash [...]]]></description>
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		<title>The Drum Features Mackerel &#038; Glengoyne</title>
		<link>http://www.mackerelmedia.co.uk/blog/the-drum-features-mackerel-glengoyne/</link>
		<comments>http://www.mackerelmedia.co.uk/blog/the-drum-features-mackerel-glengoyne/#comments</comments>
		<pubDate>Thu, 02 Oct 2008 08:37:06 +0000</pubDate>
		<dc:creator>Nick</dc:creator>
		
		<category><![CDATA[Clients]]></category>

		<guid isPermaLink="false">http://www.mackerelmedia.co.uk/?p=497</guid>
		<description><![CDATA[Following on from our recent post about working with Glengoyne, The Drum has an article about the appointment on their web site today. 
Thanks to Glengoyne and Ian Macleod for putting the release out!
PS: to read the full article you&#8217;ll need to register on The Drum&#8217;s web site.
]]></description>
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		<item>
		<title>7 Ways to Protect Your Web Site if Your Developer Goes Bust</title>
		<link>http://www.mackerelmedia.co.uk/blog/7-ways-to-protect-your-web-site-if-your-developer-goes-bust/</link>
		<comments>http://www.mackerelmedia.co.uk/blog/7-ways-to-protect-your-web-site-if-your-developer-goes-bust/#comments</comments>
		<pubDate>Wed, 24 Sep 2008 18:09:38 +0000</pubDate>
		<dc:creator>Nick</dc:creator>
		
		<category><![CDATA[Internet Strategy]]></category>

		<guid isPermaLink="false">http://www.mackerelmedia.co.uk/?p=474</guid>
		<description><![CDATA[In these uncertain economic times, it pays to make sure you have plans in place to make sure your business continues running in the event of a supplier going out of business. In the case of a web site, it can be a difficult area. If your developer goes out of business you may well [...]]]></description>
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