We were appointed by a specialist e-commerce retailer in the south of England who despite significant effort was struggling to improve their organic search ranking positions and attract more traffic to their site. The site had been developed using Magento and had previously undergone several re-vamps and re-structures without success.

Objectives

  • Raise Organic Search Engine Traffic
  • Eliminate Duplicate Content and User Confusion
  • Target Users Searching for Brand Names
  • Target Users at the Buying Stage
  • Convert More Visitors to Customers through Improved Content

What We Did

We started our work with a comprehensive review of the site architecture, at which point it became clear there were several problems inhibiting the performance of the shop. We prepared a revised site architecture plan that was much more closely aligned with how people search for the products and brands the company sells and was designed to eliminate the substantial volume of duplicate product and brand content within the site.

Working closely with the developer of the site and the client we oversaw the re-structure of the site, advised on a range of organic search engine optimisation strategies, advised on the development of unique content and made a number of technical recommendations specific to the Magento Platform the site operates on.

Our Achievements

Thus far the organic search ranking positions have increased and the subsequent traffic to the site has risen substantially to 300% of the levels seen before our campaign started. Sales have increased in line with the increases in traffic and the client now has a robust plan in place for adding new product and brand content.

The graph shows the substantial rise in organic search traffic the site has seen since the start of our SEO campaign:

Ecommerce SEO Graph

Sound Interesting?

Are you an online retailer having problems with Magento or with achieving the ranking positions you would like to? If so, we can help develop a strategy and campaign to help you. Contact Us and we’ll take it from there!