I’m a keen reader of the excellent research that Hitwise produce and was very interested to ready today that Twitter has overtaken myspace in the UK to become the (drumroll please) 27th most popular web site in the country, one ahead of News Corporation’s myspace. That means in the last week (23rd to the 29th of August) a staggering 1 in 400 internet visits in the UK were to the microblogging service.
Within the Social Media space, this places Twitter at a very respectable fourth, behind Facebook, YouTube and Bebo. Digging a little deeper into the stats, we see that Twitter experienced usage growth of over 1,600% in the last year against myspace’s comparatively low 5%.
Interestingly, it seems that as so many users access Twitter via their mobile phones and other applications, the real usage level may be higher, but the stats are skewed towards the number of people visiting the site’s home page.
There is a countervailing view on Twitter, with other recent reports “revealing” that around 40% of tweets are ‘pointless babble‘ and a number of other respected outlets claiming that the Twitter fad won’t last. It’s fair to say that 1,600% growth can’t continue for ever, but there is room for a huge amount of expansion in the months and years to come.
2 responses so far ↓
1 Anna Green (web design) // Sep 10, 2009 at 4:52 pm
It doesn’t surprise me that Twitter is well ahead of Myspace. Myspace has died a death since the appearance of Facebook. Twitter is a strange thing i suspect that the majority of people who use it don’t realise what it is capable of and aren’t aware of the huge tidal wave that they are riding. Twitter has had such a subtel hipe that i wouldn’t be surprised if most people don’t really know way they are on there in the first place. I imagine that a lot of people set up a profile out of curiosity and then found themselves hooked on tweets and following random people of interest. Im very impressed with twitter and how it has spread.
2 Ski Holidays France // Oct 14, 2009 at 12:59 pm
Wow really interesting! Can’t wait to use it my self.
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