Comments on: The Official Death of Keywords http://www.mackerelmedia.co.uk/blog/the-official-death-of-keywords/ Internet Marketing Scotland Tue, 06 Jul 2010 09:05:49 +0000 hourly 1 http://wordpress.org/?v=3.0 By: Donald Mackenzie http://www.mackerelmedia.co.uk/blog/the-official-death-of-keywords/comment-page-1/#comment-307 Donald Mackenzie Mon, 12 Oct 2009 13:42:21 +0000 http://www.mackerelmedia.co.uk/?p=799#comment-307 Thanks Nick, thats really good advice. My site is ranked No1 for the search phrase, "wedding piper". I managed to obtain the ranking by getting links to point back at the home page with the keywords in the anchor text. However I do need to drive much more traffic to the site to convert impressions into leads Any good ideas? Is this something you guys do? Donald Thanks Nick, thats really good advice.

My site is ranked No1 for the search phrase, “wedding piper”. I managed to obtain the ranking by getting links to point back at the home page with the keywords in the anchor text.

However I do need to drive much more traffic to the site to convert impressions into leads

Any good ideas? Is this something you guys do?

Donald

]]> By: Nick http://www.mackerelmedia.co.uk/blog/the-official-death-of-keywords/comment-page-1/#comment-303 Nick Sat, 10 Oct 2009 09:38:45 +0000 http://www.mackerelmedia.co.uk/?p=799#comment-303 Donald - Thanks a lot for your comment. I'm generally in favour of taking a 'silo' approach to content inasmuch as if you approached building content without considering search engines, it's the way you'd probably do it. As an example, if you were creating a web site about bagpiping and wanted it to be the best bagpiping site in the world, you'd think carefully about all the different topics you'd write about and you'd think about how best to organise the content so that it's easy for users to follow. You'd probably end up creating silos for different types of related content such as 'History of Bagpiping', 'Bagpipes', 'Bagpipers', 'Bagpipe Bands' and so on. As regards LSI, it's not something we think about. Rather, when we create content we don't focus on simple repetition of keywords, but on writing useful, interesting and varied content that captures the attention of users and search engines. Nick Donald – Thanks a lot for your comment.

I’m generally in favour of taking a ‘silo’ approach to content inasmuch as if you approached building content without considering search engines, it’s the way you’d probably do it.

As an example, if you were creating a web site about bagpiping and wanted it to be the best bagpiping site in the world, you’d think carefully about all the different topics you’d write about and you’d think about how best to organise the content so that it’s easy for users to follow. You’d probably end up creating silos for different types of related content such as ‘History of Bagpiping’, ‘Bagpipes’, ‘Bagpipers’, ‘Bagpipe Bands’ and so on.

As regards LSI, it’s not something we think about. Rather, when we create content we don’t focus on simple repetition of keywords, but on writing useful, interesting and varied content that captures the attention of users and search engines.

Nick

]]> By: Donald Mackenzie http://www.mackerelmedia.co.uk/blog/the-official-death-of-keywords/comment-page-1/#comment-300 Donald Mackenzie Thu, 08 Oct 2009 12:36:48 +0000 http://www.mackerelmedia.co.uk/?p=799#comment-300 What is your view of LSI and silo structured web design? Do you think this is a better approach for content development and ranking improvements? Donald What is your view of LSI and silo structured web design?

Do you think this is a better approach for content development and ranking improvements?

Donald

]]> By: Anna Green (web design) http://www.mackerelmedia.co.uk/blog/the-official-death-of-keywords/comment-page-1/#comment-298 Anna Green (web design) Fri, 25 Sep 2009 07:47:38 +0000 http://www.mackerelmedia.co.uk/?p=799#comment-298 Thanks for your fast response, it has been most useful. I will keep an eye on your blog for further useful information. Anna Thanks for your fast response, it has been most useful. I will keep an eye on your blog for further useful information.

Anna

]]> By: Nick http://www.mackerelmedia.co.uk/blog/the-official-death-of-keywords/comment-page-1/#comment-297 Nick Thu, 24 Sep 2009 21:47:04 +0000 http://www.mackerelmedia.co.uk/?p=799#comment-297 Hello Anna and thanks for another comment. According to Google the meta-keywords aren't used at all in ranking so there really is no point in using them. You may find that other smaller search engines use them as a signal, but given the importance of Google in the market, we take our lead from them. Hello Anna and thanks for another comment.
According to Google the meta-keywords aren’t used at all in ranking so there really is no point in using them.
You may find that other smaller search engines use them as a signal, but given the importance of Google in the market, we take our lead from them.

]]> By: Anna Green (web design) http://www.mackerelmedia.co.uk/blog/the-official-death-of-keywords/comment-page-1/#comment-296 Anna Green (web design) Thu, 24 Sep 2009 08:04:27 +0000 http://www.mackerelmedia.co.uk/?p=799#comment-296 Hello I have heard talk of the meta descriptions not being of importance anymore for a while now. However is it still not of use to have that extra space where key words can be present? To back up any keyword rich text you may have. Or are the meta keywords discounted altogether and not even see by Google anymore? Hello

I have heard talk of the meta descriptions not being of importance anymore for a while now. However is it still not of use to have that extra space where key words can be present? To back up any keyword rich text you may have. Or are the meta keywords discounted altogether and not even see by Google anymore?

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