Here at Mackerel Towers, we’re big fans of a number of review-based web sites. We use them to aid our own choices and to aid our clients in making the most of the opportunities out there for locally-based promotion and in upping their search engine optimisation efforts. One of the key considerations we espouse is [...]
Making the Most of Local Review Web Sites
January 16th, 2009 · View Comments · Business, Digital Marketing, Internet Strategy
Tags:optimisation·review·search·Search Engine Optimisation
Spotify – the iTunes Killer and new advertising platform in one?
December 23rd, 2008 · View Comments · Apple, Digital Marketing, Internet Strategy
In the past I’ve been a bit of a die-hard when it comes to digital music. Although I’m a huge fan of iTunes and I’m on my second iPod, thus far I’ve been a little resistant to purchasing digital-only music. I have purchased a couple of iTunes plus albums, but apart from that everything in [...]
Tags:advertising·itunes·links·mac·marketing·music·search·spotify
Searching for the Holy Grail (of Inbound Links)
December 18th, 2008 · View Comments · Clients, Internet Strategy, Link Building, Search Engine Optimisation
Link building as part of an SEO campaign is, fortunately, far from the dangerous quest that Monty Python undertook. There are no Knights Who Say Ni, nor is there a lethal rabbit lying in wait. However, it is a long and hard slog that demands patience and careful attention. The rewards for a successful link-building [...]