The last few months have been particularly busy for us here at Mackerel Media and one of the exciting projects that has been keeping us occupied is a search engine marketing campaign for Edinburgh Edge, a new partnership venture between Dalmahoy, Maximillion Events and the Edinburgh International Climbing Arena (EICA). It’s particularly fitting that we [...]

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If you ask any PPC expert for the one thing that make their life easier they’d probably say “more accurate conversion tracking”. In an attempt to deliver this, Google have today released a new ‘View-Through Conversions’ metric for their AdWords platform, providing advertisers with an additional means to measure the success of their campaigns. The [...]

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