Site Speed Now a Factor for Google Ranking

April 13th, 2010 · No Comments · Search Engine Optimisation

It’s official – Google is now using Site Speed as a factor in determining where to rank pages in its organic search engine results pages, following on from speculation that arose in November 2009 after a now infamous Matt Cutts hint. Google has been using site speed as a ranking factor in its AdWords model [...]

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Tags:engagement·google·optimisation·Search Engine Optimisation·site·speed

Making the Most of Local Review Web Sites

January 16th, 2009 · No Comments · Business, Digital Marketing, Internet Strategy

Here at Mackerel Towers, we’re big fans of a number of review-based web sites. We use them to aid our own choices and to aid our clients in making the most of the opportunities out there for locally-based promotion and in upping their search engine optimisation efforts. One of the key considerations we espouse is [...]

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Tags:optimisation·review·search·Search Engine Optimisation