The last few months have been particularly busy for us here at Mackerel Media and one of the exciting projects that has been keeping us occupied is a search engine marketing campaign for Edinburgh Edge, a new partnership venture between Dalmahoy, Maximillion Events and the Edinburgh International Climbing Arena (EICA). It’s particularly fitting that we [...]

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At long last Google this week confirmed what most of us in the industry knew already – meta-keywords are not used in organic search rankings. No real surprise there to be honest! Although, what those who still sell it as a service will do, we have no idea. The announcement was made in a post [...]

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