We’re pleased to announce a brand new Pay Per Click advertising and Search Engine Optimisation client in the shape of de Prey Consulting, a new company that offers UK immigration consultancy to people around the world looking to work, live or study here in Britain. The initial scope of the project was to research, plan, [...]

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We’ve heard that Google have been testing new background colours for AdWords for a little while now and today we were treated to a delightful pink-coloured background, complementing the green, yellow and blue we’ve already seen. Here’s a screenshot: Although they’ve been criticised for it in the past, one of the most fascinating things about [...]

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It’s official – Google is now using Site Speed as a factor in determining where to rank pages in its organic search engine results pages, following on from speculation that arose in November 2009 after a now infamous Matt Cutts hint. Google has been using site speed as a ranking factor in its AdWords model [...]

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The Paid Search world was alight with debate last week in anticipation of the European Court’s impending ruling on Google’s allowing bidding on trademark keywords, a matter brought to a head by a dispute with LVMH, Viaticum and Eurochallenges, all of whom took action against the search engine. The crux of the case was that [...]

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If you ask any PPC expert for the one thing that make their life easier they’d probably say “more accurate conversion tracking”. In an attempt to deliver this, Google have today released a new ‘View-Through Conversions’ metric for their AdWords platform, providing advertisers with an additional means to measure the success of their campaigns. The [...]

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At long last Google this week confirmed what most of us in the industry knew already – meta-keywords are not used in organic search rankings. No real surprise there to be honest! Although, what those who still sell it as a service will do, we have no idea. The announcement was made in a post [...]

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It is a truism of almost every industry that change happens at a rapid pace and in the last few months the search industry has witnessed enormous changes that will have a huge impact on how we go about marketing online. Mergers, acquisitions and overhauls have been the order of the hour, with the usual [...]

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Google is usually very hot when it comes to spelling errors and spelling suggestions when you use their search service. However, it looks like someone at the GooglePlex is having an off-day. The search giant is showing a handy summary of today’s tennis at Wimbledon, but as the screengrab below shows, they haven’t quite spelt [...]

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