If you ask any PPC expert for the one thing that make their life easier they’d probably say “more accurate conversion tracking”. In an attempt to deliver this, Google have today released a new ‘View-Through Conversions’ metric for their AdWords platform, providing advertisers with an additional means to measure the success of their campaigns.
The new [...]

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At long last Google this week confirmed what most of us in the industry knew already – meta-keywords are not used in organic search rankings. No real surprise there to be honest! Although, what those who still sell it as a service will do, we have no idea.
The announcement was made in a post on [...]

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It is a truism of almost every industry that change happens at a rapid pace and in the last few months the search industry has witnessed enormous changes that will have a huge impact on how we go about marketing online. Mergers, acquisitions and overhauls have been the order of the hour, with the usual [...]

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Google is usually very hot when it comes to spelling errors and spelling suggestions when you use their search service. However, it looks like someone at the GooglePlex is having an off-day.
The search giant is showing a handy summary of today’s tennis at Wimbledon, but as the screengrab below shows, they haven’t quite spelt “Quarterfinals” [...]

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