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	<title>Mackerel Media&#187; design</title>
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		<title>New Blog for Southlands</title>
		<link>http://www.mackerelmedia.co.uk/blog/new-blog-for-southlands/</link>
		<comments>http://www.mackerelmedia.co.uk/blog/new-blog-for-southlands/#comments</comments>
		<pubDate>Mon, 09 Mar 2009 23:15:40 +0000</pubDate>
		<dc:creator>Nick</dc:creator>
				<category><![CDATA[Business]]></category>
		<category><![CDATA[Clients]]></category>
		<category><![CDATA[blog]]></category>
		<category><![CDATA[content]]></category>
		<category><![CDATA[conversion]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[Search Engine Optimisation]]></category>
		<category><![CDATA[wordpress]]></category>

		<guid isPermaLink="false">http://www.mackerelmedia.co.uk/?p=646</guid>
		<description><![CDATA[Regular readers of the Mackerel Blog will recall our announcement late last year about the launch of the new web site for Southlands Farm, home of three beautiful Northumberland Cottages. Well, the client is a firm believer in a web site being a fluid, developing resource and as such we&#8217;ve just completed a re-design and [...]]]></description>
			<content:encoded><![CDATA[<p><strong>Regular readers of the Mackerel Blog will recall our announcement late last year about the launch of the new web site for Southlands Farm, home of three beautiful <a href="http://www.southlandsfarmcottages.co.uk">Northumberland Cottages</a>. Well, the client is a firm believer in a web site being a fluid, developing resource and as such we&#8217;ve just completed a re-design and migration of their blog.</strong></p>
<p>The blog previously ran on the Serendipity Platform, which proved to be a little restrictive for their needs. We&#8217;ve now migrated the blog to WordPress (of which we are great fans) and applied a customised theme that ties in much more neatly with the design of the main site.<span id="more-646"></span></p>
<p><img class="aligncenter size-full wp-image-653" title="southlands-blog-screengrab" src="http://www.mackerelmedia.co.uk/wp-content/uploads/2009/03/southlands-blog-screengrab.gif" alt="southlands-blog-screengrab" width="550" height="477" /></p>
<p>The aims of the move are threefold:</p>
<ol>
<li>Make writing and publishing articles easier, quicker and more frequent</li>
<li>Utilise the SEO-friendliness of WordPress</li>
<li>Widen the distribution and visibility of the content</li>
</ol>
<p>If you have a spare few minutes, I&#8217;d thoroughly recommend your stopping by and having a read of the delightful little articles Charles and Dee write about their life on the farm, Northumberland and the animals, of which there seem to be many more since our last visit! The blog is at <a href="http://www.southlandsfarmcottages.co.uk/blog">http://www.southlandsfarmcottages.co.uk/blog</a></p>
<p>By the way &#8211; we also redesigned the <a title="Southlands Farm Cottages" href="http://www.southlandsfarmcottages.co.uk/the-cottages">cottages</a> page to show the cottages in the very best light possible.</p>
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