We’re pleased to announce a brand new Pay Per Click advertising and Search Engine Optimisation client in the shape of de Prey Consulting, a new company that offers UK immigration consultancy to people around the world looking to work, live or study here in Britain. The initial scope of the project was to research, plan, [...]

[Read more →]

We’ve heard that Google have been testing new background colours for AdWords for a little while now and today we were treated to a delightful pink-coloured background, complementing the green, yellow and blue we’ve already seen. Here’s a screenshot: Although they’ve been criticised for it in the past, one of the most fascinating things about [...]

[Read more →]

The Paid Search world was alight with debate last week in anticipation of the European Court’s impending ruling on Google’s allowing bidding on trademark keywords, a matter brought to a head by a dispute with LVMH, Viaticum and Eurochallenges, all of whom took action against the search engine. The crux of the case was that [...]

[Read more →]

If you ask any PPC expert for the one thing that make their life easier they’d probably say “more accurate conversion tracking”. In an attempt to deliver this, Google have today released a new ‘View-Through Conversions’ metric for their AdWords platform, providing advertisers with an additional means to measure the success of their campaigns. The [...]

[Read more →]