Here at Mackerel Towers we’ve been rather remiss in keeping the blog up-to-date, a problem that anyone in the industry will be familiar with. The truth is clients have been keeping us fully occupied, clients like James Morrow Home Entertainment Systems, with whom we’ve been working for the past few months on an organic search engine optimisation campaign.
James Morrow are one of the country’s leading hi fi and home entertainment systems retailers, with an amazing shop in Edinburgh at Tollcross and a dedicated Bose shop in Glasgow. Putting the emphasis firmly on service and advice, the company offers customers a huge range of equipment and a bespoke installation service to customers around Scotland. Brands the company carries include Sonos, Linn, Creek Audio and Cyrus amongst many others. Incidentally, if you haven’t heard a Cyrus separates system in full flow, get down there and have a listen – you’ll be amazed!
Our work covers organic optimisation of the James Morrow site, along with a healthy dose of link-building and promotion, with a particular focus on the local Edinburgh, Glasgow and Scottish markets. Already, results are looking good, with across-the-board ranking improvements for target keywords, including a number of coveted position 1 placements on Google.