We’ve heard that Google have been testing new background colours for AdWords for a little while now and today we were treated to a delightful pink-coloured background, complementing the green, yellow and blue we’ve already seen. Here’s a screenshot: Although they’ve been criticised for it in the past, one of the most fascinating things about [...]

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The Paid Search world was alight with debate last week in anticipation of the European Court’s impending ruling on Google’s allowing bidding on trademark keywords, a matter brought to a head by a dispute with LVMH, Viaticum and Eurochallenges, all of whom took action against the search engine. The crux of the case was that [...]

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If you ask any PPC expert for the one thing that make their life easier they’d probably say “more accurate conversion tracking”. In an attempt to deliver this, Google have today released a new ‘View-Through Conversions’ metric for their AdWords platform, providing advertisers with an additional means to measure the success of their campaigns. The [...]

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We’re very pleased indeed to announce that FreeAgent, an online accounting application company, has come on board as our latest PPC client. As the title of the post suggests, we are also a client of FreeAgent: we use their brilliant software to manage all our accounts, bills, expenses and financial admin. With a keen eye [...]

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We’ve been working hard here at Mackerel Media both to generate fantastic results for our existing clients and bring new clients on board. So we’re pleased to announce another win in the shape of Healthy Travel, an e-commerce company that sells a wide range of Mosquito Nets, Insect Repellents and other essential travel supplies. The [...]

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