Hot on the heels of Steve Jobs’ famous announcement back at the 2010 WWDC and in amongst the furore surrounding the iPhone 4 antenna, Apple is scheduled to launch its new iAd Advertising Network in the USA later on today. The iAd network is designed to give advertisers access to the millions of individuals around [...]
Entries Tagged as 'Mobile Marketing'
Apple Launches iAd in the USA Today
July 1st, 2010 · 3 Comments · Mobile Marketing
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Ad-Wary iPhone Users?
September 17th, 2009 · No Comments · Mobile Marketing
We read some interesting research out this week from Chitika in Massachusetts, claiming that iPhone users are the least likely of all mobile users to click on an ad on their device. This contrasts starkly with their tandem finding that iPhone users account for 66% of mobile web browsing. The survey was conducted over 92 [...]
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