Are you an experienced SEO or Online Marketing pro looking for a job in Edinburgh? Then why not have a look at our latest vacancies! There is no set deadline, but the sooner you get your application in, the sooner we’ll see you. Please note: applications from recruitment agencies are not wanted at this stage [...]

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Wishing all our clients, suppliers, colleagues, friends and partners a very Merry Christmas and a Happy New Year!  

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The Mackerel team is on the move! We’re excited to announce that have now moved office to a fantastic converted grain store on Montgomery Street, just off the top of Leith Walk. The building is home to a wide range of creative businesses and so far we’re settling in very nicely indeed. We’d be delighted [...]

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We’re heavy users of the Google AdWords Display Network here at Mackerel Media, finding it to be a superb route to very high quality business for a few of our clients, so we’re particularly pleased by yesterday’s announcement that the Display Network will now be offering a new way to support contextual targeting. Our targeting [...]

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Despite the continued talk of recession, we’re busier than ever at Mackerel Towers and are pleased to reveal a clutch of exciting new client wins from the last few months. WildDay First up is WildDay.com, Europe’s biggest online outdoor clothing retailer. Established in the heady dot-com days of 2000, they have consistently remained at the [...]

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It is a truism of almost every industry that change happens at a rapid pace and in the last few months the search industry has witnessed enormous changes that will have a huge impact on how we go about marketing online. Mergers, acquisitions and overhauls have been the order of the hour, with the usual [...]

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We’re very pleased indeed to announce that FreeAgent, an online accounting application company, has come on board as our latest PPC client. As the title of the post suggests, we are also a client of FreeAgent: we use their brilliant software to manage all our accounts, bills, expenses and financial admin. With a keen eye [...]

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Regular readers of the Mackerel Blog will recall our announcement late last year about the launch of the new web site for Southlands Farm, home of three beautiful Northumberland Cottages. Well, the client is a firm believer in a web site being a fluid, developing resource and as such we’ve just completed a re-design and [...]

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Here at Mackerel Towers, we’re big fans of a number of review-based web sites. We use them to aid our own choices and to aid our clients in making the most of the opportunities out there for locally-based promotion and in upping their search engine optimisation efforts. One of the key considerations we espouse is [...]

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In tough economic times, one of the easiest ways for an online retailer to improve their sales is to increase average basket size, yet many sites fail to fully exploit the opportunity of doing so. One of the simplest ways to do this is to provide Free Shipping (Delivery for us Brits) to the customer [...]

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