Despite the continued talk of recession, we’re busier than ever at Mackerel Towers and are pleased to reveal a clutch of exciting new client wins from the last few months. WildDay First up is WildDay.com, Europe’s biggest online outdoor clothing retailer. Established in the heady dot-com days of 2000, they have consistently remained at the [...]

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It is a truism of almost every industry that change happens at a rapid pace and in the last few months the search industry has witnessed enormous changes that will have a huge impact on how we go about marketing online. Mergers, acquisitions and overhauls have been the order of the hour, with the usual [...]

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We’re very pleased indeed to announce that FreeAgent, an online accounting application company, has come on board as our latest PPC client. As the title of the post suggests, we are also a client of FreeAgent: we use their brilliant software to manage all our accounts, bills, expenses and financial admin. With a keen eye [...]

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Regular readers of the Mackerel Blog will recall our announcement late last year about the launch of the new web site for Southlands Farm, home of three beautiful Northumberland Cottages. Well, the client is a firm believer in a web site being a fluid, developing resource and as such we’ve just completed a re-design and [...]

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Here at Mackerel Towers, we’re big fans of a number of review-based web sites. We use them to aid our own choices and to aid our clients in making the most of the opportunities out there for locally-based promotion and in upping their search engine optimisation efforts. One of the key considerations we espouse is [...]

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In tough economic times, one of the easiest ways for an online retailer to improve their sales is to increase average basket size, yet many sites fail to fully exploit the opportunity of doing so. One of the simplest ways to do this is to provide Free Shipping (Delivery for us Brits) to the customer [...]

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They say that you can’t take it with you when you go – it turns out that applies just as much to Mackerel as it does to money. How? Well, an article in the Wall Street Journal explained how tins of mackerel are used as currency in some US prisons. Prisoners aren’t allowed to process [...]

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Congratulations to Funky Frog Music – who are the latest to take up our Free AdWords Review Offer. Funky Frog produces ‘Zootopia’ – a CD of original, professionally performed children’s songs. The company was established by musician and singer-songwriter Sally Stapleton. For more information on the company and the CD, visit the Funky Frog web [...]

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Everything has to have a beginning and this little post is the beginning of the new Mackerel Web Site and the Mackerel Blog. Hurrah! We hope you enjoy reading what we have to say over the coming weeks, months and years (fingers crossed!) Our approach will be to take an honest, considered, humorous and irreverent [...]

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