In the past I’ve been a bit of a die-hard when it comes to digital music. Although I’m a huge fan of iTunes and I’m on my second iPod, thus far I’ve been a little resistant to purchasing digital-only music. I have purchased a couple of iTunes plus albums, but apart from that everything in my collection has been ripped from CDs I’ve bought. Why am I boring you with this background? Well, I was recently introduced to Spotify and I think it might have completely turned my attitude to digital music upside-down. And, if it’s done that to me, chances are it will do the same for thousands, if not millions of other music-lovers.

But why? It totally removes the need for an on-disk music library. It has the potential to be an iTunes killer, and an Amazon MP3 killer, and in fact the death knell for any other download-based music service you’d care to mention. By eschewing the traditional model of downloading tracks to your PC or Mac, Spotify streams the music to you, on demand. Unlike the other ‘iTunes Killers’ that aim to replace the desktop application and/or  subvert DRM, Spotify totally changes eliminates the music-ownership model.

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Link building as part of an SEO campaign is, fortunately, far from the dangerous quest that Monty Python undertook. There are no Knights Who Say Ni, nor is there a lethal rabbit lying in wait. However, it is a long and hard slog that demands patience and careful attention. The rewards for a successful link-building campaign are plain: potentially hugely improved rankings and increased referred traffic.

We’ve been working on a couple of campaigns for different clients, playing the game, patiently waiting for new links to be established. Out of the blue, we found we had two fantastic links on our hands - from two of the most visible sites on the web, let alone in the UK. Both The Guardian Newspaper and The Sun are sending traffic to sites we manage. Needless to say we were very pleased, as it was somewhat unexpected.

What was the secret to this? Content, pure and simple. It just goes to show that for all the talk of enticing links through quality content, it’s quite true. And whilst these not might be the Holy Grail of links, (we’re still holding out for that elusive front-page-of -Google link - we might be waiting a while!) it shows that with a little effort, directed cleverly, you can achieve great results.

Some exciting news here at Mackerel Towers as the wrapping is taken off the first design and build project we’ve handled since starting up - a new web site for Southlands Farm Cottages.

Charles and Dee McGowan at Southlands Farm have three beautiful self catering Northumberland Cottages available for rental the year round. They began converting the cottages in 2006, welcomed their first guests in 2007 and hopefully will take things from strength to strength with the help of the new site.

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In tough economic times, one of the easiest ways for an online retailer to improve their sales is to increase average basket size, yet many sites fail to fully exploit the opportunity of doing so. One of the simplest ways to do this is to provide Free Shipping (Delivery for us Brits) to the customer once a certain basket size is reached.

It’s simple because it doesn’t necessarily rely on getting people to your site, rather it relies on getting them to spend more once they’re already there. Like a waiter offering you a gin and tonic before your meal, or a coffee afterwards, it’s a fantastic way to increase sales at a low cost.

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Like many Scots, the stirring sound of the bagpipes rouses a deep feeling in me that can’t quite be described or explained. Like a single malt whisky or the clean air of the Highlands, there is something mysteriously Scottish about them.

We’re delighted to be working with Kilberry Bagpipes, a local Edinburgh company, on the search engine optimisation and marketing of their web site. They hand-make bagpipes on the premises and export them to customers all over the world.

Kilberry was the very first company to sell bagpipes online and both Neil and Dave (the chief pipe maker) are Grade 1 players so they really know what they’re talking about. They have a real dedication to making fine musical instruments, rather than cheap imitation pipes - something to watch out for and something to praise in these days of disposable mass-manufactured products.

For those just starting out, they make some excellent chanters and for the more experienced players there’s a range of bagpipe packages. They cater for a variety of tastes and budgets and you can have your pipes made exactly how you like them.